Spoki is an Italian platform for using the WhatsApp Business API with a shared inbox, campaigns, AI agents, and integration with online stores and CRMs such as Zoho. It starts at €0 (free plan) or €39 per month with annual billing, excluding VAT, plus Meta’s fees for each message, overages, and support.
Table of Contents: Spoki—What It Is and How Much It Costs
You open the Spoki website and see a plan for €39 a month. Further down on the same page, it says “starting at €19.” And when you crunch the numbers based on your actual usage, neither of those figures is what you’ll actually end up paying. This analysis, based on Spoki’s public information accessed on October 15, 2026, and reviewed on October 19, answers four questions: what it is, how much it really costs, what it integrates with, and what you need to have set up for it to work effectively.
What exactly is Spoki?
Spoki is a messaging platform for businesses built on the official WhatsApp Business API. It is developed by NextAI Srl, an Italian company founded in 2021, headquartered in San Vito dei Normanni (Brindisi) and with an office in Barcelona. On its website, it identifies itself as an official Meta Business Partner (Tech Partner) and a WhatsApp Business Solution Provider (BSP), and provides a link to Meta’s partner directory so you can verify this.
That role matters: You don’t access the API by downloading anything, but rather through a provider that connects your number to Meta (we explain this in “What Is the WhatsApp Business API?”). Spoki serves as both that provider and the work tool: a shared inbox for the team, mass campaigns, AI agents, cart recovery, and a conversational CRM. In addition to WhatsApp, it works with SMS, email, and voice—the foundation of any conversational marketing strategy.
According to Spoki itself, it is used by more than 4,500 companies in 120 countries, including Electrolux, Feltrinelli, bofrost, and Reental. A practical note: spoki.es takes you to the Italian website; the Spanish version is at spoki.com/es.
What Spoki isn’t: it’s not a downloadable app (it’s a web application), it doesn’t replace your sales CRM if you already have one (it integrates with it), and it doesn’t include the Meta fee, which is paid separately.
How much does Spoki really cost?
All amounts are taken from Spoki’s pricing page for Spain, accessed on October 15, 2026, and reviewed on October 19. These are prices excluding VAT, which the page itself lists as “starting at.”
Three invoices, not one
- The Spoki subscription. A fixed fee based on the plan and the number of conversations (900, 2,400, 4,800, or 14,000 per month). For Spoki, a conversation is a 24-hour window.
- Meta’s fees. Each message delivered, based on its category and the recipient’s country, is deducted from a prepaid balance.
- Extras. Conversations exceeding your allowance, paid support, and other channels such as SMS or voice calls.
The first one is the one advertised. The other two depend on how you use the channel, and they’re what determine whether the bill adds up.
Spoki’s plans
| Plan | Annual payment (per month) | Strikethrough price on the website | What’s included |
|---|---|---|---|
| Free | €0 | €0 | Live chat, unlimited agents, automations, and tickets |
| Service | 39 € | 49 € | The above + artificial intelligence |
| Marketing | 79 € | 99 € | The above + large-scale campaigns |
| Sales | 119 € | 149 € | The above + abandoned carts and payment requests |
- The featured price is for annual payment (20% off; quarterly payments offer a 10% discount). In Marketing, that means committing to €948 per year.
- There are no additional charges for operators: your entire team can work using the same number.
- The page only shows the price for the first tier. For 2,400 calls or more, there’s no listed price; the only information provided is an example that uses €189 as the list price for Marketing with 2,400 calls.
The free plan is available, but it doesn’t eliminate the Meta bill and doesn’t include AI or campaigns.
The price displayed in the window does not match itself
| Where it appears | Service | Marketing | Sales |
|---|---|---|---|
| Plan Cards | 39 € | 79 € | 119 € |
| Section: “How Much Does Spoki Cost?” | Starting at €19 | Starting at 39 € | Starting at 55 € |
| Example of overages (2,400 conversations) | It doesn’t appear | 189 € | It doesn’t appear |
The amounts of 19, 39, and 55 € match the starting prices that Spoki published on its blog in April 2026. Everything suggests that the text hasn’t been updated beyond the two current rates, but the page doesn’t clarify this. The practical takeaway: ask for the price in writing, including the plan, call tiers, and billing period, before signing.
What Meta Charges
Spoki does not determine the second invoice, although its pricing page indicates that it applies “a transparent markup” to it, without specifying the amount. Meta charges for each message delivered and, starting October 1, 2026, will also charge for free replies within the service window (how this works and who it affects is detailed in the October 2026 WhatsApp Business API pricing changes). These are the rates Spoki lists for Spain:
| Message Type | Rate per message |
|---|---|
| Marketing template | €0.058 |
| Utility template | 0.017 € |
| Authentication Template | 0.017 € |
| Service message (free-form response) | 0.017 € |
Payments are made with prepaid credits (top-ups ranging from €19 to €999) that never expire. And they’re measured in messages, not conversations: a conversation with five replies from your team counts as one conversation for Spoki and as five messages for Meta. Also, watch out for outdated information: Spoki’s FAQs still say that responding within 24 hours is free, while the pricing table already charges for service messages. To get a quote, send the pricing table.
Overages and Support
If you exceed your tier in a given month, Spoki doesn’t cut off incoming service:
- You can use up to three times the plan limit (2,700 calls for the 900-call plan). Beyond that, you won’t be able to make any more calls that month until you switch plans.
- Each additional call costs 25% more, calculated based on the monthly price without the discount, even if you pay for the year in advance.
- Excess calls are billed every 30 days, even on annual plans.
In the Marketing plan with 900 conversations, each additional conversation costs €99 / 900 × 1.25 = €0.1375. Reaching 2 ,400 conversations results in an overage charge of €206.25, more than two and a half times the monthly fee.
Support offers its own plans: Basic (free, 3 tickets per month), Standard starting at 49 € (response within 6 hours), Advanced starting at 199 € (3 hours), and Premium starting at 999 € (account manager and response within 1 hour). Other channels are charged to your balance: two-way SMS at €0.045 per message and voice agent at €0.030 per minute.
How to calculate your bill before signing up
Monthly bill = plan fee + Meta messages + overages + support and extra channels. The figures shown are for three fictional companies with customers in Spain and annual payment plans. These are illustrative examples that assume each template initiates a conversation and do not include free-form replies or VAT.
| Concept | A. Customer Service | B. Store with Promotions | C. Growing Store |
|---|---|---|---|
| Plan (900-unit phase) | Service | Marketing | Marketing |
| Templates per month | 400 in profit | 600 for marketing and 250 for profit | 2,000 for marketing and 400 for general expenses |
| Subscription | €39.00 | €79.00 | €79.00 |
| Target | €6.80 | €39.05 | €122.80 |
| Surplus | 0.00 € | 0.00 € | €206.25 |
| Support | 0.00 € | 0.00 € | €49.00 |
| Monthly total | €45.80 | €118.05 | €457.05 |
Company C pays €457.05 per month on a €79 plan. With the 2,400-call tier (€189 list price, according to Spoki’s example), the cost would drop to €360.80, and slightly less with annual payment—an amount that Spoki does not publish. Choosing the right tier saves more than the annual discount.
In your case, you’ll need three figures: monthly conversations, templates by category, and your team’s free-form replies. If the result seems high to you, there’s room to lower it: we explain how in our guide on reducing the cost of the WhatsApp Business API.
What it integrates with
Spoki supports over 100 native integrations and thousands more apps through Zapier and Make.
Zoho: CRM and Marketing Automation
According to Spoki’s documentation, the integration with Zoho CRM connects via OAuth, syncs contacts in both directions (including custom fields), creates leads from WhatsApp, and allows Zoho’s workflow rules to trigger messages based on stage changes, field updates, or time. With Zoho Marketing Automation, it works via a link generated by Spoki that is configured in Zoho to send WhatsApp templates from its automations.
What the documentation doesn’t clarify is whether the history of each conversation is saved in the contact’s record. If your sales team relies heavily on the CRM, check it out during the free trial. The options for connecting these two worlds are covered in the guide on how to integrate WhatsApp Business with Zoho CRM.
E-commerce, Email, and Automation
- Online stores: Shopify, WooCommerce, PrestaShop, and Magento, with order notifications and abandoned cart alerts (Sales only). The complete guide to recovering abandoned carts using WhatsApp.
- CRM and email: HubSpot, Salesforce, Pipedrive, ActiveCampaign, and Mailchimp.
- Payments and support: Stripe, PayPal, and Zendesk.
- Development: REST API with webhooks and public documentation.
A WordPress plugin that almost no one mentions
For WooCommerce stores, Spoki has an official plugin in the WordPress repository: over 700 active installations, a 5-out-of-5 rating based on 11 reviews, and the latest version released on May 28, 2026. It adds WhatsApp buttons to the website, sends order status and tracking information via the official API, and sends a recovery message if a purchase isn’t completed within 15 minutes.
What It Does Well
- AI agents powered by your data. They’re trained using your documents, FAQs, catalogs, and policies, and they hand the conversation off to a human when they can’t find the answer. Before automating, review the use cases for a WhatsApp Business chatbot.
- Unlimited agents on all plans.
- Integrated e-commerce: shopping carts, order notifications, and payment requests (in Sales).
- Multiple channels in one inbox: WhatsApp, SMS, email, and AI-powered voice.
- Visual configuration—no coding required.
- Data in Europe: Spoki states that it stores data on European servers and provides a Data Processing Agreement (DPA) to all its customers.
What You Need to Have Set Up for Spoki to Work Properly
- What Meta requires: your own website, a verified Meta Business Manager account with administrator permissions, and a phone number that can receive SMS messages or calls. Spoki notes that approval can take up to 10 days.
- Volume that justifies the API. If only one person is handling customer service and there are few conversations, the free app may be sufficient (the limit for the WhatsApp Business API for small and medium-sized businesses).
- Someone to monitor monthlyusage: conversations, messages by category, and balance.
- Contacts with permission. WhatsApp Business policy requires that contacts have provided you with their number and accepted your messages.
- Clear expectations regarding support: the basic plan includes three support tickets per month.
What People Who Already Use It Say
As of October 15, 2026, Trustpilot rates it 3.5 out of 5 based on 167 reviews (64% five-star and 28% one-star), Capterra rates it 4.4 based on 45 reviews, and G2 rates it 4.8 based on just 4 reviews. The praise is consistent: an easy-to-use interface and responsive support. So are the criticisms: plan changes that blocked shipments, minimum top-up amounts, features reserved for higher-tier plans, basic reports, and no native mobile app.
From pay-as-you-go to subscription
Some of this criticism has a history: Spoki started out with a pure pay-as-you-go model, with no monthly fee, and transitioned to its current plans to make costs more predictable, as explained on its blog on April 3, 2026. If you read older reviews or comparisons, they likely refer to a different pricing model.
Who It’s For
It’s a good fit if several of these conditions apply:
- You sell using Shopify, WooCommerce, or PrestaShop and want order and cart notifications without any custom development.
- You use Zoho CRM or Zoho Marketing Automation and want to send WhatsApp messages from your workflows.
- Multiple people can handle the same number without paying per user (how to set this up for customer service using the WhatsApp Business API).
- You want voice and AI in the same tool as messaging.
It’s a good idea to check first if you need every conversation to be logged in your CRM and the trial doesn’t confirm this, if your volume varies significantly from month to month, or if your project requires custom API development.
Before making a decision, check three things: the price in writing (plan, tier, and term), an invoice calculated using your figures, and a free trial of the integration that matters most to you. If you’re comparing platforms, we’ve analyzed—using the same criteria— what Woztell is and how much it costs, as well as what Blip is and which companies it’s best suited for.
The decision, in three lines
Spoki is a solid option for small and medium-sized businesses that want the WhatsApp Business API with campaigns, AI, and e-commerce without having to build their own solutions, especially if they sell online or use Zoho. Its entry-level price is low, but the actual cost depends on choosing the right pricing tier and keeping an eye on Meta’s fees. And its pricing page requires you to request a written breakdown.
To calculate your Meta bill based on your usage, use the WhatsApp calculator (rates effective October 1, 2026) and add the base fee, overage charges, and support fees using the tables above:
How much will your WhatsApp Business API bill go up?
Since October 1, Meta charges for service replies. Enter the figures for a typical month and see right here how much your bill changes.
- €0.0028per service reply (United States), from the 1,001st reply of the month
- 1,000free replies a month per number
- €0.0265per marketing template (United States)
Meta's official price per marketing message (United States) is €0.0207; the rest is the usual platform and reseller margin. Service replies carry no margin.
Preguntas frecuentes
¿Cuánto cuesta Spoki al mes?
Hay un plan gratuito y tres de pago: Service desde 39 €, Marketing desde 79 € y Sales desde 119 € al mes con pago anual (49, 99 y 149 € en pago mensual), sin IVA y para 900 conversaciones. Súmale los mensajes que cobra Meta, los excedentes si superas tu tramo y el soporte si el básico no te basta.
¿Spoki es gratis?
Tiene un plan gratuito de 0 € con chat en vivo, operadores ilimitados y tickets, pensado para responder a quien te escribe. No incluye IA, campañas ni carritos, y los mensajes de Meta se pagan igual con saldo prepago. Para los planes de pago, Spoki ofrece una prueba gratuita sin tarjeta.
¿Cómo entro en mi cuenta de Spoki? ¿Se puede descargar?
Spoki es una aplicación web: se entra desde el navegador en app.spoki.com con tu usuario, y cada operador tiene sus propias credenciales. No hay app para descargar en iOS ni Android; en el móvil puedes guardar la web en la pantalla de inicio y activar las notificaciones. Para configurar automatizaciones, Spoki recomienda usar el ordenador.
¿Spoki funciona con Zoho CRM?
Sí. Según Spoki, su integración con Zoho CRM se conecta por OAuth, sincroniza contactos en los dos sentidos, crea Prospectos desde WhatsApp y deja que los flujos de trabajo de Zoho disparen mensajes. También se conecta con Zoho Marketing Automation. Comprueba en la prueba gratuita si el historial de conversaciones queda en la ficha del CRM.
¿Spoki tiene API?
Sí. Ofrece una API REST con webhooks para enviar y recibir mensajes y suscribirse a eventos, con documentación pública en Postman. Para lo que no cubren sus más de 100 integraciones nativas, también se conecta con Zapier y Make. Su página para desarrolladores no indica en qué planes está disponible la API, así que conviene confirmarlo antes de contratar.
¿Spoki es un proveedor oficial de WhatsApp?
Spoki se presenta en su web como Meta Business Partner oficial (Tech Partner) y proveedor de soluciones de WhatsApp Business (BSP), con acceso directo a WhatsApp Business API, y lo ofrece incluso en su plan gratuito. Su web enlaza al directorio oficial de partners de Meta, donde puedes comprobar este y cualquier otro proveedor. La tarifa de Meta por mensaje es la misma con todos; lo que cambia es lo que cada uno cobra encima.
We’ll work with you to choose a platform and plan based on your actual figures, before your first bill_
About the sources for this article
Pricing, rates, overages, and support: Spoki’s pricing page for Spain. Company, EU information, and access: Spoki FAQs and its help center. Meta Partner Status: Spoki Company Profile. AI agents: Spoki’s artificial intelligence page. Charges for open-ended responses: Meta Pricing Documentation. Integrations, plugins, reviews, and model changes: links to each section. Accessed October 15, 2026; prices and terms revised October 19, 2026. The calculations are from Reinicia, and companies A, B, and C are illustrative examples.; check prices with Spoki before signing up.
