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Marketing Plan

We define the intelligent strategies that your company should follow, as well as the activities you need to work on over the course of a year in order for you to achieve your objectives

Why is our Marketing Plan intelligent?

Management tools

We use Cloud software so that you can easily access your marketing plan. You will have visibility of what we are working on and be able to communicate quickly with us, improving coordination and progress speed. 


We automate all the tasks that don’t require human intervention such as notifications, reminders, product generation, and monitoring.

Constant improvements

We enable automatic dashboards and prepare reports regularly, analyzing data and suggesting improvements to strengthen, stop or change an action in order to improve results.

How we work and what we offer

We use the ACE System to organize the Marketing Plans of our projects > Attract, Convert, Expand


Maintain a long-term relationship with your Customers and Prospects without wanting to sell to them every time. Make them have you among their preferences and visit your Brand Universe, online and offline, either because you offer them the solution to their problems, or your brand adds value to them.


Now that you’ve caught their attention and they know you, generate content and resources that will lead them to convert when a need arises. That is, they opt for your products or services, request a quote, contact you, etc. There are many ways to convert beyond buying!


Once the first sale has been achieved, work to reinforce the idea that you are the best option, keep in touch so that they will buy/hire you again and make them fall in love so that they recommend you.

Marketing plan activities_

  • Preliminary analysis:
    • Internal and external
    • Benchmarking
    • Cross-SWOT
  • Defining ACE Personas and Customer Journeys
    • User Personas
    • Buyer Persona
  • Objectives
  • Strategy by channels and marketing mix 
  • Campaign calendar
  • Regular action plans
  • Reports, dashboards and improvement proposals

Discover intelligent marketing_ 

Discover what we do, what we achieve, and how we work. There is nothing better than someone who can guide you along the right path. 

We show you the smart way_ to reach your goal >

Key team members

Álvaro O’Donnell

Digital Strategy, CRO and CRM_

His capacity for conceptualization will surprise you

Let’s get your marketing working! I know how. And month by month we will get closer to the objectives you have in mind. Including those you don’t yet know how to achieve.

-> Meet the whole team

Discover the tools that we use to create top Marketing Plans

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We will show you the intelligent path to achieving your goals.
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