Ayuda en Acción

goal

Improve communication results

Results

+ 20%

NEWSLETTER OPEN CLICKS

+ 15%

CLICK THROUGH RATE WITHIN NEWSLETTERS

5.000

NEW QUALIFIED CONTACTS

Challenges faced

Ayuda en Acción is an international NGO that fights against poverty and inequality.
They needed>>

Marketing

Initial Email Marketing consultation consultancy
Mailchimp configuration and initial upload of their database
Email layout design and creation of a responsive template with a corporate aesthetic
Database cleanup process to remove contacts that weren’t interacting with our client. The goal was to focus on people who wanted to interact with the brand

Training

Tailor-made training for more than 10 people in order to improve the Email Marketing and Analytics skills of the team
Personalized practical cases and topics based on previously agreed objectives
Shadowing and supporting (Two words for this concept?) the Marketing Team to embed new and optimized work routines

We helped a team of more than 10 people work autonomously thanks to training sessions
We increased open rates by 20% and click rates by 25% 15%
We cleaned the database of 28,000 inactive contacts leading to huge cost savings and improved deliverability
We qualified 5,000 additional contacts with new information that improved conversion rates

Néstor manages Reinicia_ and advises both big and small clients within various industries.

It doesn’t matter how many new social networks are invented, Virginia has created a profile for all

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