Menu Dot MENÚ

Ayuda en Acción

goal
Improve communication results
Results
+ 20%
NEWSLETTER OPEN CLICKS
+ 15%
CLICK THROUGH RATE WITHIN NEWSLETTERS
5.000
NEW QUALIFIED CONTACTS
Sector: ONG
Scope: International

Challenges faced

Ayuda en Acción is an international NGO that fights against poverty and inequality.
They needed>>

ayuda en acción ong
  1. To boost the results of their communications via Email Marketing
  2. To be able to autonomously manage their own mailing campaigns through Mailchimp
  3. To improve the quality of their database and maintain it over time
  4. To integrate it with their CRM > Salesforce

Our solution

Marketing

  • Initial Email Marketing consultation consultancy
  • Mailchimp configuration and initial upload of their database
  • Email layout design and creation of a responsive template with a corporate aesthetic
  • Database cleanup process to remove contacts that weren’t interacting with our client. The goal was to focus on people who wanted to interact with the brand

Training

  • Tailor-made training for more than 10 people in order to improve the Email Marketing and Analytics skills of the team
  • Personalized practical cases and topics based on previously agreed objectives
  • Shadowing and supporting (Two words for this concept?) the Marketing Team to embed new and optimized work routines

What we achieved together

  1. We helped a team of more than 10 people work autonomously thanks to training sessions
  2. We increased open rates by 20% and click rates by 25% 15%
  3. We cleaned the database of 28,000 inactive contacts leading to huge cost savings and improved deliverability
  4. We qualified 5,000 additional contacts with new information that improved conversion rates
ayuda en acción ong comida

Team

Néstor Tejero Bermejo

Managing Director

Néstor manages Reinicia_ and advises both big and small clients within various industries.

Virginia Barrios

Content and Social Media Manager

It doesn’t matter how many new social networks are invented, Virginia has created a profile for all

-> Meet the team

We show you the smart way_ to reach your goal >

Related services