ACE System
Attract > Convert >> Expand >>>At Reinicia we follow our own path to organize our clients’ marketing. Would you like to get to know what we do and see how you can implement it?
Attract
- Identify your audience and understand who they are.
- Look for common ground between your audience and your brand.
- Create a solid brand and become memorable
- Build relationships from person to person.
Convert
- Understand your users’ needs early on.
- Guide potential customers through the buying process and solve their doubts.
- Create valuable transactions for your business.
- Reinforce the decisions made by your clients.
Expand
- Continue to support them so that they remain loyal to you.
- Offer ongoing assistance to encourage cross-buying.
- And increase the Lifetime Value of each customer (CLTV).
- Give them reasons to recommend you.
![](https://www.agenciareinicia.com/wp-content/uploads/sites/2/2021/11/sistema-ace-universo-marca-2-1024x1024.png)
Whilst other methodologies focus on conversion, at Reinicia we understand the importance of optimizing your Brand in order to generate loyalty in the long run. For this reason:
- We create a community specifically for your audience
- We create valuable content that act as constant points of contact
- We are always on standby in case they need us. In turn, this helps us to catch opportunities quickly
- We incentivize the community we build so that it can protect your Brand and spread the word organically
![](https://www.agenciareinicia.com/wp-content/uploads/sites/2/2021/11/sistema-ace-relacion-clientes-1-1024x1024.png)
Our methodology ensures your customers are supported throughout the entire decision-making process, which increases the probability of your brand being chosen:
- Awareness: once they realize they have a need, we will be there to help them
- Research: whilst they are researching solutions, we will be on hand to answer their questions and resolve any doubts
- Consideration and Conversion: we will be their preferred option
- Adoption: once they have completed their purchase, we will be on hand to make sure there are no issues, helping them see they made the right decision
- Repetition and Expansion: we will boost the amount of return customers
- Recommendation: and of course, we will incentivize them so that they recommend us in their social circles, both in-person and online
![](https://www.agenciareinicia.com/wp-content/uploads/sites/2/2021/11/sistema-ace-plan-marketing-1-1024x1024.png)
We use both Scrum and Lean methodologies to help us create agile and well-organized campaigns. What does this actually mean?
- We create a complete Marketing Plan for you, be it short term, long term, multi-campaign, or one-off specific campaigns
- We break down your plan into micro-campaigns that allow us to roll it out as promptly as possible
- Recommendation: and of course, we will incentivize them so that they recommend us in their social circles, both in-person and online
- We collect data from each campaign and we turn it into actionable business information that allows you to make intelligent decisions
- We constantly look for ways to improve in order to amplify positive results
- We know when to go full steam ahead, when to pivot, and when to stop
![](https://www.agenciareinicia.com/wp-content/uploads/sites/2/2021/11/sistema-ace-optimizacion-constante-1-1024x1024.png)
Our methodology is designed to constantly collect data and apply it to your Marketing Plan:
- We create dashboards that update autonomously
- We monitor objectives and KPIs previously agreed with you
- We prepare monthly performance proposals outlining areas for improvement
- We analyze all content to understand what is truly adding value to the Communities
- we create
- Each year, we present you with a global report and propose improvements for your marketing strategy