Inbound Marketing Course
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Description
Do you want to optimize your marketing knowledge and learn a more effective methodology for your company? With the Inbound Marketing course you will learn new techniques to attract customers through useful and valuable content, reaching more people in a simpler way.
It is an online and practical course with all the facilities so you can connect from wherever you want. At the end of the course you will know in detail how to implement this marketing technique to your company and maximize profits.
More than 10,000 students have been trained with us.
Take the plunge!
Marketing professionals.
Staff of the marketing or e-commerce department of a company.
Entrepreneurs who are going to carry out an online project.
SMEs that want to improve business development through social networks.
Know and apply the inbound methodology in the marketing strategy.
Identify the target audience through the buyer persona technique and prioritize through scoring.
To know which are the different Inbound Marketing channels and how to use them.
To make a correct follow-up of the actions of the Inbound Plan.
Marketing professionals.
Staff of the marketing or e-commerce department of a company.
Entrepreneurs who are going to carry out an online project.
SMEs that want to improve business development through social networks.
Know and apply the inbound methodology in the marketing strategy.
Identify the target audience through the buyer persona technique and prioritize through scoring.
To know which are the different Inbound Marketing channels and how to use them.
To make a correct follow-up of the actions of the Inbound Plan.
Inbound Marketing Course Index
- What is inbound marketing?
- Inbound VS Outbound
- Inbound methodology
- Buyer persona and Customer Journey
- Lead scoring and lead nurturing
- Inbound funnel definition
- Tools to use for inbound
- Strategy for content creation based on the customer journey
- Marketing mix for inbound recruitment (SEO / SEM / Blog / Social media / Surveys / Email marketing / Landing pages / Automation / CRM)
- Analytics and monitoring
Teachers who teach
Alvaro O’Donnell
Digital Strategy & Growth_
Whoever comes to Reinicia_ looking for a marketing strategy passes through his hands. He understands better than anyone the different business models and the Client’s needs and builds the strategy to achieve the objectives. Always with originality but being realistic. If something doesn’t work, pivot.
He also shares his knowledge as a teacher in many of the agency’s courses and for companies.
Give him a slate and he makes you a strategy.
Néstor Tejero Bermejo
Chief Executive Officer_
He manages the agency and advises clients of different sizes and sectors. From the definition of business models and strategic plans to the preparation of specific campaigns. What he enjoys most is learning new business models and devising new ways to reach clients.
He has been teaching marketing and business training for more than 15 years. He says that the more he teaches, the more he learns. Curious paradox.
He hasn’t said no to a beer since 2006.

Why should you choose a Reinicia Digital Marketing course?
- We adore sharing our knowledge about different tools and areas within marketing.
- We have over 10 years experience in teaching courses.
- As one of the FUNDAE’s partnering companies, we can offer you redeemable courses.
- We adapt our training to your needs and your industry.
- Each course we design is based on a specific level.
