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How AUNNA Reduced Member Inquiries by 65% Using a Zoho SalesIQ Bot

goal
Reduce repetitive inquiries from members and free up time for the administrative team with an intelligent bot on the intranet.
Results
-65%
Calls and emails regarding repetitive inquiries
+640
Inquiries resolved each month by the bot
+60h
Work hours recovered each month for the team
AUNNA Logo
Sector: Asociaciones
Scope: National

Starting challenges

AUNNA is an association with thousands of active members who have access to a private intranet full of useful content. The problem wasn’t a lack of information, but rather access to it. They needed >>

  1. Members preferred to call or write rather than search on their own
  2. The administrative team handled dozens of repetitive inquiries every day
  3. A constant sense of urgency and operational overload
  4. Without a quick way to find content already published on the intranet

This is how we resolved it

  • A smart bot powered by Zoho SalesIQ, integrated into the intranet, that interacts with the partner through a decision tree.
  • Identifying the actual need through guided questions, without the client having to know exactly what to look for.
  • An advanced search tool in WordPress—which the bot links to directly—that finds information using keywords, phrases, and tags.
  • Reusing existing content by turning what has already been published on the intranet into immediate, context-specific answers.

We get together

  1. +640 monthly inquiries resolved independently by the bot, without manual intervention.
  2. +60 hours of work saved each month for the administrative team.
  3. -60% reduction in the average time taken to resolve members’ questions.
  4. Less operational stress and less of a sense of daily urgency among the team.

Team involved

Elena Rojo

Responsable de Comunicación, Eventos y Formaciones

Product Owner y Scrum Máster a ratitos

Paolo Bergamelli

Líder de Tecnología – CRM / ERP | WebApps | Bots | LLMs

Se encarga de que nunca falte Taleggio en la agencia. Un maestro reponiendo siempre a tiempo.

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