Display and Programmatic Course
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Description
If advertising is your thing, you can’t miss Reinicia’s Display and Programmatic Course. With it you will learn how to apply a strategy for your brand and how to correctly monitor its implementation.
It is a 100% practical course, with which you will be able to get started in two modalities that will help your company grow, based on proven results.
More than 10,000 students have been trained with us.
Take the plunge!
Entrepreneurs and businessmen who want to understand what is happening in the digital part of their business
Start-ups or new businesses that need guidelines to get started safely
Staff of the marketing or e-commerce department of a company
People who are looking for new career opportunities and want to get started in the digital world
Knowing what is and when to use the RTB channel
Planning a RTB campaign and media selection
Define a strategy and follow it up correctly
Define creatives in line with best practices
Entrepreneurs and businessmen who want to understand what is happening in the digital part of their business
Start-ups or new businesses that need guidelines to get started safely
Staff of the marketing or e-commerce department of a company
People who are looking for new career opportunities and want to get started in the digital world
Knowing what is and when to use the RTB channel
Planning a RTB campaign and media selection
Define a strategy and follow it up correctly
Define creatives in line with best practices
Course index
- Introduction to programmatic buying
- Programmatic purchasing.
- Programmatic sales
- Data exchanges
- Complete RTB process
- The end of 3rd party cookies
- Legality
- Channels and trends
- Sales models
- Differences with Google Ads
- Strategy and measurement
Display Block
- Display channel definition
- Segmentation
- Creativities and creation process
- Remarketing campaigns
- Strategic definition for Display campaigns.
- Tracking / monitoring of Display campaigns
Teachers who teach
Alvaro O’Donnell
Digital Strategy & Growth_
Whoever comes to Reinicia_ looking for a marketing strategy passes through his hands. He understands better than anyone the different business models and the Client’s needs and builds the strategy to achieve the objectives. Always with originality but being realistic. If something doesn’t work, pivot.
He also shares his knowledge as a teacher in many of the agency’s courses and for companies.
Give him a slate and he makes you a strategy.
Naiara Jimeno
SEO, PPC and Web Analytics Manager_
Organized and observant are her second and third names. Skills that she already brought from home before dedicating herself to this field, but that she undoubtedly uses every day to plan each action and improve the results obtained. She optimizes each campaign to unsuspected limits.
He teaches courses at Agencia Reinicia_ in which he shares all his know-how with tools such as Google Analytics, Google Ads and Optimize.
If you try their homemade cachopo you will never forget it.
Why should you choose a Reinicia Digital Marketing course?
- We adore sharing our knowledge about different tools and areas within marketing.
- We have over 10 years experience in teaching courses.
- As one of the FUNDAE’s partnering companies, we can offer you redeemable courses.
- We adapt our training to your needs and your industry.
- Each course we design is based on a specific level.
