Starting challenges
AUNNA is an association with thousands of active members who have access to a private intranet full of useful content. The problem wasn’t a lack of information, but rather access to it. They needed >>

- Members preferred to call or write rather than search on their own
- The administrative team handled dozens of repetitive inquiries every day
- A constant sense of urgency and operational overload
- Without a quick way to find content already published on the intranet
This is how we resolved it
- A smart bot powered by Zoho SalesIQ, integrated into the intranet, that interacts with the partner through a decision tree.
- Identifying the actual need through guided questions, without the client having to know exactly what to look for.
- An advanced search tool in WordPress—which the bot links to directly—that finds information using keywords, phrases, and tags.
- Reusing existing content by turning what has already been published on the intranet into immediate, context-specific answers.
We get together
- +640 monthly inquiries resolved independently by the bot, without manual intervention.
- +60 hours of work saved each month for the administrative team.
- -60% reduction in the average time taken to resolve members’ questions.
- Less operational stress and less of a sense of daily urgency among the team.

Team involved
Elena Rojo
Responsable de Comunicación, Eventos y Formaciones
Product Owner y Scrum Máster a ratitos
Paolo Bergamelli
Líder de Tecnología – CRM / ERP | WebApps | Bots | LLMs
Se encarga de que nunca falte Taleggio en la agencia. Un maestro reponiendo siempre a tiempo.
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