Black Friday has become one of the most important sales dates of the year. Consumers expect deals, discounts and price reductions on all items and are likely to postpone their purchasing decisions until this day. That is why it is so important to prepare a strategy to communicate your promotions well so that they do not take a back seat to your competitors, and for this Easypromos can help us.
Communicate your promotions with Easypromos
Easypromos is a tool with which you can create your own promotions in social networks and that allows you to keep track and measure all the results in a really simple way. But to achieve this it is necessary to plan the actions well in advance and follow an orderly action structure:
- Attracting new users who do not know the product. The best way to do this is to carry out a traffic or brand recognition campaign on social media that focuses on new users who are within our segmentation. To do this you must learn how to segment in Facebook Ads depending on the objective of the campaign. During these weeks you can launch hook ads that encourage users to register to be the first to learn about upcoming offers, or simply to learn about our product.
- The message must be focused on branding, not on sales. Consumers will postpone their purchase decision until Black Friday, but on that date the advertising saturation will be too big and expensive, so the best strategy in this case would be retargeting.
- Retargeting or remarketing consists of retargeting users who have shown interest in the brand or product in previous weeks. In this way we will ensure that the ad with the sales message will impact users who already know us and are therefore more likely to buy. If a pre-Black Friday brand awareness campaign has not been done, it is likely that our ads will not have the same effectiveness and we will have a more expensive cost per result and a lower return. You can take a look at our article on how to run retargeting campaigns on Facebook Ads if you have any doubts.
What type of Easypromos campaign is most suitable for Black Friday?
During the weeks prior to Black Friday the objective should be brand recognition. Therefore, the objective should be to attract new users that are within our segmentation. The recommended actions for which we can use Easypromos are:
- Surveys: the idea is to conduct a survey that encourages users to participate in order to get a direct discount. With this we will get first hand information about the users that we can use for the following promotions.
- Sweepstakes: a sweepstakes offering discounts or benefits in addition to Black Friday and encouraging the user to keep an eye on the brand’s social networks.
- Discount codes: during these dates we can use the option of using exclusive discount codes. It is advisable to show the code before Black Friday and encourage users to register in order to get their data and use them in mailing campaigns.
Keep an eye on Easypromos templates because many times you will be able to find some of the current theme that can help you to set up your promotions in a very simple way.
How to take advantage of Cyber Monday after Black Friday
Although many stores stretch discounts beyond one day, we must not forget that technology products also have their day. Cyber Monday. If you want to make the most of this day, what you can do is to resort to a sweepstakes, in which a winner is chosen from a list of users who have previously purchased. You can therefore take advantage of promoting this sweepstakes during Black Friday to encourage shopping and do the sweepstakes on Cyber Monday.
Black Friday has become over the years one of the most important days of the year in terms of sales, but the fact of gathering so many offers and promotions in such a short period of time, has made merchants and businesses have to fight hard to get a foothold in the market. That is why this time planning is the most important thing and online stores especially, must anticipate and to get the attention of your potential customers before that date. It is the only way to escape, even slightly, from the maelstrom of advertisements and publicity of those days. Plan your campaigns now and rely on social media to achieve good sales this Black Friday.
