Starting challenges
La Cartuja de Sevilla is dedicated to the design and manufacture of handcrafted tableware and decorative earthenware pieces. They wanted >>
- Customer acquisition through a new online store.
- Be autonomous in the management of the catalog and other contents of the store.
- Traffic attraction through different digital channels
- Online store audit.
- Prestashop training.
- 25% increase in online sales.
- Advertising in Google Adwords
This is how we resolved it
Online store development with Prestashop
- Initial audit to check the state in which the previous company had left it
- Web design and development with the latest version of Prestashop: remapping of product sheets and front page, configuration of roles and access, payment and shipping methods, improvements in the ordering process, product pages, etc. as well as migration and adjustment of products.
- Installation and configuration of add-ons to cover complete needs
- Customized customer training for catalog and other content management
SEM Consulting
- Initial keyword analysis
- Campaign architecture definition
- Periodic campaign optimization
- Reports of results and proposals for improvement
- Landing pages for campaigns
Email marketing
- Synchronization of the store with Mailchimp via official add-on
- Audience optimization, simplifying the structure to 3 audiences from the 22 initial ones.
- Configuration of abandoned cart automation and purchase thank yous
- Mail communication template redesign
Social networks
- Analysis of social network profiles
- Benchmarking of 3 competitors
- Definition of buyer personas
- Proposed content territory and methodology for social networks
We get together
Start-up of the store, meeting the customer’s expectations and providing them with the necessary tools for self-management.
- More than 1,700 references loaded.
- Approximately 70% increase in sales compared to the same period of the previous year (in the first 6 months after start-up).
Attraction of traffic for specific campaigns:
- Outlet
- Christmas
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
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