Event: Efficient Pharmaceutical Technology

Event: Efficient technology for the pharmaceutical industry

goal

Present new products and services and arouse commercial interest.

Results

> 100

Qualified Assistants

+ 15

Subsequent meetings

> 25%

Communications opening rate

Starting challenges

Heryval S.L. is a company specialized in machinery and technology for process automation and packaging systems. I wanted to >>

Organization and management of an event aimed at customers and industry prospects.
Design of the event image according to the visual identity of the brand.
Design and preparation of the necessary graphic materials
Pre- and post-event marketing campaign to attract attendees
Management and promotion on different digital and printed platforms.

This is how we resolved it

Organization and management prior to the event with suppliers and registration management, reception of attendees and support on the day of the event. A series of design and communication actions were also carried out:

Before the event

Image of the event
Promotional landing page, event program, roll-ups, photocall, landyards, posters for machinery, merchandising (information folders and agendas), mail signatures, design and layout of speakers’ presentations.
Event space design and catering contracting
Design and sending of newsletters
Communication with Clients and Prospects for management assistants

During and after the event

Event space set-up
Reception of attendees
Event program management and catering
Contact with assistants for scheduling business meetings

heryval food event pharmaceutical industry

We get together

We achieved a positive evaluation of the event by the attendees, as well as the purchase of machinery during the event.

More than 100 professionals from the pharmaceutical sector attended.
Achievement of more than 15 post-event business meetings with interest in the presented products
Appearance in 2 print media of the pharmaceutical sector referring to the success of the event