There are tools for each of the areas of digital marketing that will simplify your daily work if you learn to make good use of them. It is impossible to be up to date with all the new ones that are emerging, in any case, here is a list of some that you may not know.
Content marketing tools
Amara: Did you know that 80% of videos on the Internet are played without sound? Specifically, on Facebook alone, 85% of videos are played without sound, according to a Digiday report. This practice is becoming a trend in social networks, because the amount of information we receive every day is too immense to be attentive to everything. In most cases, only if a video really captures our attention do we activate the sound to view it in its entirety. That is why it is very important that the visual and textual information is enough to catch the user’s attention. This tool will help you to give more diffusion to your videos on Youtube by adding subtitles. Simply select the “subtitle video” option and then it will ask you to enter the URL of the video to be translated. It also supports MP4, flv, ogg or mp3 formats. And of course you can create them from scratch or transcribe them. The export options are also varied in format: SBV, DFXP, VTT, SRT, TXT, SSA. What are you waiting for to try it out!
Headline Analyzer: Analyzes the titles of your website, social networks, blog… and gives you suggestions on how to improve them to make them more attractive and boost traffic, actions and search results. Being an American application it gives more importance to English so the suggestions will be better in that language. Is there a keyword in the headline that helps positioning? Is it too short? Does it provide emotional value? Headline Analyzer performs a comprehensive analysis providing quantitative and qualitative data about your titles and their attractiveness in order to improve their position in search engine rankings.
Portent’s Content Idea Generator: Related to the previous application, this one also suggests titles to achieve virality. Obviously, having the best headline does not guarantee that your post will go viral but it is a factor in achieving it. By entering a keyword or phrase it shows you other possible titles and gives you tips on how to improve your content.
2. Web analytics tools
Yandex Metrics: An interesting alternative to Google Analytics. It is a free web analytics tool similar to Google Analytics and includes some features that you have to pay for in other tools, such as: heat mapping, SEO analysis highlighting by color the most clicked links or recording user sessions. It provides valuable information about the behavior of users visiting your website.
Crazzy Egg: Unlike the previous one, this one requires payment, although it offers a 30-day free trial. One of its most curious features is the “confettimap” that shows each click of the visitors of the page represented with a color and also offers a metric filter of those clicks. With the “scrollmap” you will be able to analyze how far your users scroll and which parts they see the most. These are just some of the features of Crazzy Egg, a paid tool but quite affordable, starting at $9 per month.
3. Email Tools
Bananatag: It is used to track sent emails and get information about who has opened, clicked on links or who has deleted it. It is a quick way to keep track of your daily emails, you simply have to implement the extension in your browser. Its installation is available for Chrome and Firefox mainly, although it also works on other email servers such as Outlook. In its free version you can monitor 5 emails per day, the next level would be paying 10$ per month with the possibility of monitoring 100 emails/day and it also offers a dashboard with the results of the analysis.
Rapportive: It is a Gmail plugin that collects information from your contacts (senders and recipients). In the right column is where it shows you all this information, with photo of the contact, location, biography and even profiles on social networks. information associated with that email account. The installation and operation of Rapportive does not have much mystery, it is a simple and free step, you just have to get into the Chrome app store and follow the prompts.
4. Keyword research tools
KW Finder: It is an excellent keyword research tool that truly simplifies the process in a way that other tools have failed to do. It is very intuitive and presents multiple research options for unique keyword opportunities. In addition, as of today, it is one of the cheapest premium keyword research tools on the market. Although you can also use it for free, its features are very limited.
Sixtrix: One of the best for SEO and SEM data analysis. As in the previous example, Sixtrix is also very powerful for keyword research and to know which keywords are used to position competing websites. Why do a keyword analysis before creating content? If we manage to find the specific terms for which our users search for us, we will be able to improve their search experience and thus position ourselves with high-potential searches.
5. Prototyping tools
Invision: We love this one, not only for the possibilities it offers for the design of prototypes, but also for its intuitive interface. It is very easy to make a sketch of a landing page or an app you are creating, for example. It supports .pdf, .psd or .ai files, which it stores in the cloud under SSL encryption for greater security. Through a link you can share with the client a prototype with basic functionality of your projects without having to develop anything.
Instapage: You probably already know it and it is the ideal web tool to create landing pages. You choose a predefined template or create your own, as you see, there are several models to choose from depending on the objective of your campaign. Then you only have to fill in the information and elements that you want to appear, dragging, resizing, etc. It is very easy to use and your created pages will be responsive.
Most of these tools apart from their free version have another paid option with added functionalities that will help improve your work experience and productivity. The most important thing before you start using them all without control is to know the needs of your business in order to focus on the ones that will be really useful.
What are your favorite online marketing tools? Which ones do you use on a daily basis? Share them with us!
