The figure of a Community Manager and a Social Media Manager (SSM) is essential in any digital business and is becoming increasingly important within companies. In addition to publishing on social networks, as many think they do, they have to analyze and measure the reputation of the brand on the networks (“listen” to the network), establish relationships with the community, analyze all the data and report them to the company. Fortunately, there are many social media tools on the Internet to help them manage the day-to-day management of social networks, for different budgets and needs. In Agencia Reinicia we have prepared a selection of 10 tools that will make all this work much more bearable, let’s go there!
Content programming tools
Managing the content of one or more social media accounts at the same time can sometimes be a tedious and chaotic job. This is why scheduling the content of publications is one of the best weapons of a Community Manager.
What tools can I use? There are several options on the market, but we choose the following:
Hootsuite
Hootsuite is one of the most widely used tools for social media management and scheduling. In its free version, we can work with up to three different profiles between Twitter, Facebook, Google+ , Youtube, Linkedin, WordPress or Instagram and in the same control panel. It also offers the possibility of analyzing and monitoring the results of our brand or product in the networks and, recently, it has included the possibility of carrying out sweepstakes and contests directly from the tool.
Metricool
Metricool is a tool similar to Hootsuite: it helps us with the scheduling of publications and offers us analytical data on the results of social networks (Twitter, Facebook, Linkedin and Instagram) so that we can successfully manage our strategy. It is a more visual and modern tool than Hootsuite and its operation is similar.
In addition to social networks, it allows you to monitor the web and your blog posts. Thus, we can see page views, traffic sources, countries, and also blog comments, times shared on social networks and publications.
There is a free version (forever), although the Premium version offers many more possibilities and is priced from $9.99 per month.
3. Onlypult
Instagram, however, we can’t schedule it with just any tool. Although there are several on the market at Restart we like Onlypult, a tool that will allow us to schedule Instagram videos and images from the computer, analyze the results and manage multiple accounts at the same time. There is a free 7-day trial version, and then prices start at $8.40 per month.
Analysis of results
Within each social network, there are specific tools for analyzing the status of your social networks: on Facebook, Twitter, Instagram… Even content scheduling tools such as Hootsuite offer their own reports. But sometimes the data they offer us is not enough, so it is necessary to resort to other tools more specific to each tool. An example is Followerwonk on Twitter:
4. Followerwonk
Followerwonk helps you understand the growth of your social network on Twitter. You can find influencers within your sector, know your followers, where they are, what they write, who they follow… and compare the data with your competitors. With the help of its graphs we can also see the overlap between our audience, to find common aspects, find out who stops following us and at what time and know the value of each of them.
The free version in this case is a bit limited to make an analysis of the followers, and the paid version costs from $29.00 per month.
Day-to-day monitoring
5. Google Alerts
Google Alerts is a simple tool from Google that sends you personalized email alerts when content appears on the Internet that matches the set of search terms previously selected by the user (alerts). You can choose the frequency of delivery, region, quantity and languages and Google Alerts will send you an email with the results.
It collects information from all fields and sectors, from sports, historical figures, or musical groups to specific brands.
It is a totally free tool.
6. SocialMention
SocialMention allows you to know in real time what is being said about your brand or product both on social networks and on the web (blogs, social networks and web pages that publish images, videos and links) in a simple way. Just like Google Alerts, it allows us to create alerts, but we can also download the data, know the keywords with the greatest impact for our brand, know the users with the highest engagement in your networks, the hashtags most linked to the brand and through which media the most mentions of the brand are made.
Socialmention performs a brand analysis according to 4 parameters:
- Strength: how much users have talked about your brand on social media in the last 24h.
- Sentiment: the average number of positive and negative mentions of a brand.
- Passion: this is a calculation that establishes the likelihood that those who have talked about your brand will do so again in the future.
- Scope: an average of the range of influence.
Monitoring and analysis of objectives
7. Social Bakers
Socialbakers is a very complete and simple tool that allows you to measure, analyze, compare and contrast the results of campaigns to measure their success. It is divided into 4 main areas:
- Measure&Benchmark: track results on the main social networks. Benchmark results against competitors and the industry as a whole.
- Create&Publish Content: helps to generate content in social networks in an efficient way, offering inspiration and favoring collaboration in multiple accounts. It also offers real-time analysis of the results being obtained.
- Optimize paid & organic performance: compares and detects paid publications from competitors and the industry, offering recommendations to manage your budget in a more relevant and effective way.
- Visualize&Analyze: offers customizable graphs to track all the data provided by the tool, integrated with Google Analytics.
It offers a trial version, and then the price starts at $20.00 per month per profile.
8. Audiense
Audiense is a very powerful tool to know your business target, the competition and identify opportunities to optimize your marketing strategy. With this tool it will be much easier to identify your audience, discover the most relevant and important insights and act to connect with your audience.
This tool is very valuable, but also very expensive for those who are just starting out (from 309€/month). It is worthwhile to dig into their reports and see what you can do with the tool.
9. Brandwatch
“Discover what people think“, this is the slogan used by Brandwatch that allows you to know the opinion of consumers about your brand or product, from their demographic characteristics to the topics they are talking about and their interests. It offers a variety of graphs with the most relevant data, including social networks, blogs, news, forums and opinions. Thanks to this amount of data, you can obtain the valuation of the brand in the market, reputation, searches for a particular product and the posts with the greatest impact, among many other features.
It is especially recommended for large agencies and companies, where several people can have access to the data by having unlimited access. It is also an expensive tool for those who are starting out or have a small business, as its price starts at $800, although there is a free demo!
10. Brandchats
BrandChats is a complete tool for analysis and monitoring of social networks, which allows you to fully analyze the presence of a brand or product in social networks. It is also possible to monitor the competition. All the information from the tool is integrated with the relevant departments (marketing, sales, customer service…) of the company so that they can manage the information in real time.
The design of the tool is a bit outdated, but the results and data it provides are very useful for monitoring a business’s digital presence.
What do you think of these social networking tools? Have you used or do you use any other?
