EverybodyCar Reinicia Agency

EverybodyCar

goal

Increase registrations and obtain investment.

Results

5.153

Registered users

100.000 €

Private investors

497

Purchasing groups

Starting challenges

EverybodyCar is a social network for buying cars in groups that was looking to attract users to validate its business model and get private investors to support its project. A comprehensive Marketing Plan was prepared to >>

Get registered users to Buying Groups
Increase brand visibility (Branding)
Media appearances to publicize and popularize the new car buying model

This is how we resolved it

Marketing Plan

Definition of Marketing Strategy
Preparation of Marketing Plan

SEO

Initial analysis and SEO strategy: we worked on improving positions in search engines for sectorial keyword patterns: buy + brand, dealers + brand, dealers + province, offers + brand, etc.
Annual SEO Plan
Web SEO improvement proposal: Code, content and structure
Web layout
Link Building Strategy
Editorial Strategy

SEM

SEM strategy aligned with SEO to get registered users by preferred provinces
Budget estimate based on demand
Initial campaign architecture
Continuous campaign optimization

Social Networking

Publication of articles, answers and links to other sites
Contact with forums and brand clubs for content publishing
Content writing for the blog

Press Office

Press release writing: 4 per year
Media Relations Management
Press Dossier Preparation
Interview preparation

E-mail Marketing

Definition of content structure
Newsletter template design

Web Analytics

Measurement plan and executive scorecard
Detailed reports for each marketing channel
Monthly analysis and improvement proposals

We get together

Winners in the first edition of WayraWeek Barcelona in February 2012 (Telefónica’s business accelerator).
Injection of €100,000 from private investors, including Telefónica.
5,153 registered users in 6 months
497 car buying groups created in 6 months
207 dealers using the platform in 6 months