Starting challenges
Bkool designs and develops an indoor cycling simulator. It is one of the world’s leading companies in its sector. They contacted us to automate communications with users of their app through Mailchimp in order to >>
- Improve conversions from free to paid users
- Increase percentage of activations for app use
- Increase annual renewals
This is how we resolved it
- Consulting for automatic flow optimization
- More than 200 responsive E-mail Marketing Campaigns with Mailchimp
- Configuration and testing of more than 200 automations based on events defined in 7 languages
- Connection configuration through Mailchimp’s API
- Measurement plan and development of scorecards for continuous performance control
- Monthly improvement proposals
We get together
- Automation of more than 20,000 shipments per month
- Increased activations of newly registered users by 50%.
- Increased conversions from Free to Premium registration by 30%.
- Increased annual renewals by 20%.
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
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