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MedibiotiX: Integration and centralization of processes with Zoho

goal
Improving sales strategies and brand positioning
Results
+40%
Customer retention through CRM
+25%
Increased email click-through rates
1.500
New newsletter subscribers
-25%
Time spent on data management
+6.000
New dashboard insights
MedibiotiX Logo
Sector: Pharmacist
Scope: National

Starting challenges

MedibiotiX is Heel Spain’s brand of symbiotic products. It offers innovative solutions that take care of your emotional, physical and mental health. They needed >>

Probiotics
  1. Complete view of marketing activities, enabling more informed decision making.
  2. Optimization of the commercial process from lead generation to follow-up and conversion.
  3. Positioning of new brand in the market.
  4. Notoriety and reach in social networks for brand positioning.

This is how we resolved it

  • We develop customized dashboards in Zoho Analytics to provide detailed insight into marketing activities.
  • We implemented Zoho Forms, Google Analytics 4 (GA4), Google Tag Manager (GTM) and Zoho CRM for integrated management from lead acquisition to conversion.
  • We implement search engine optimization (SEO) strategies and effective methods to increase the newsletter subscriber base.
  • We configure the integration of these tools to improve the efficiency of lead generation and lead follow-up.
  • We use Easypromos to increase participation in campaigns and promotions through Social Networks.

We get together

  1. 40% improvement in customer retention through CRM.
  2. +25% increase in email click-through rate .
  3. 1,500 new newsletter subscribers in the first year.
  4. 25% reduction in time spent on data management.
  5. +6,000 new insights generated through implemented web analytics and dashboard management.
Intestine

Team involved

Paolo Bergamelli

Full Stack Developer y Consultor Zoho

Se encarga de que nunca falte Taleggio en la agencia. Un maestro reponiendo siempre a tiempo.

Alejandro Tarín

Product Owner

Product Owner con un gusto exquisito.

Elena Rojo

Responsable de Comunicación, Eventos y Formaciones

Product Owner y Scrum Máster a ratitos

Álvaro O’Donnell

Estrategia Digital & Growth

Habilidad de transformar ideas abstractas y complejas en conceptos sencillos.

Virginia Barrios

Responsable de Contenidos y Redes Sociales

Contenido escrito o visual, domina ambos.

-> Meet the whole team

We show you the intelligent_ way to achieve your goal >

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