CRM course with Zoho or Mailchimp
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Description
The relationship with your customers is one of the fundamental pillars of your business. Therefore, in Reinicia we offer you a course in which you will learn to understand what a CRM is and how you can incorporate it into your marketing plan, applying it in a practical way with the implementation of Zoho or the implementation of Mailchimp.
Tools, strategies, platforms and everything you need to get the most out of your company based on our experience.
It is a 100% online and practical course in which you will get the necessary knowledge about Zoho and Mailchimp to optimize the relationship with your customers in a quick and easy way.
More than 10,000 students have been trained with us.
Take the plunge!


Professionals in the marketing or e-commerce department of a company.
Managers of online stores, content platforms and corporate websites.
Entrepreneurs.
Local businesses that want to position themselves to better capture their target audience.
Understand what a CRM is and what it is for.
To know how to choose the most appropriate platform for our business.
Integrate CRM in our Marketing Plan.
Properly configure Zoho CRM or Mailchimp in our company.
Monitor the performance of the selected platform and keep track of evolutionary improvements.
Professionals in the marketing or e-commerce department of a company.
Managers of online stores, content platforms and corporate websites.
Entrepreneurs.
Local businesses that want to position themselves to better capture their target audience.
Understand what a CRM is and what it is for.
To know how to choose the most appropriate platform for our business.
Integrate CRM in our Marketing Plan.
Properly configure Zoho CRM or Mailchimp in our company.
Monitor the performance of the selected platform and keep track of evolutionary improvements.
CRM with Zoho or Mailchimp course contents
- What is a CRM and why use it?
- Characteristics of a CRM
- How to choose the best tool?
- CRM within Inbound Marketing and the ACE System
- Assigning value to each customer within the company
- Optimization of the customer portfolio: loyalty, retention, satisfaction and Life Time Value (LTV)
- 360º CRM Strategies: sales network + email + RRSS + SMS + Automation + surveys
- CRM tools and automation (marketing, sales and administration)
- Practical application with Zoho or Mailchimp
- Analytics and KPIs
Teachers who teach
Alvaro O’Donnell
Digital Strategy & Growth_
Whoever comes to Reinicia_ looking for a marketing strategy passes through his hands. He understands better than anyone the different business models and the Client’s needs and builds the strategy to achieve the objectives. Always with originality but being realistic. If something doesn’t work, pivot.
He also shares his knowledge as a teacher in many of the agency’s courses and for companies.
Give him a slate and he makes you a strategy.
Néstor Tejero Bermejo
Chief Executive Officer_
He manages the agency and advises clients of different sizes and sectors. From the definition of business models and strategic plans to the preparation of specific campaigns. What he enjoys most is learning new business models and devising new ways to reach clients.
He has been teaching marketing and business training for more than 15 years. He says that the more he teaches, the more he learns. Curious paradox.
He hasn’t said no to a beer since 2006.

Why should you choose a Reinicia Digital Marketing course?
- We adore sharing our knowledge about different tools and areas within marketing.
- We have over 10 years experience in teaching courses.
- As one of the FUNDAE’s partnering companies, we can offer you redeemable courses.
- We adapt our training to your needs and your industry.
- Each course we design is based on a specific level.
