Do you want to set up your own online store and don’t know which CMS to choose? Choosing the best option from the beginning will save you time and money. Find out why PrestaShop – the 2nd most used e-commerce platform in Spain behind WordPress -, could be your best option.
According to data from the National Commission for Markets and Competition (CNMC), e-commerce in Spain invoiced 30,000 million in 2017, representing an increase of 25.7%. There is no doubt that setting up your online store is a good idea.
Advantages of developing your professional e-commerce with PrestaShop
You may have realized that your business needs an online store or you may be using WordPress (WooCommerce), Shopify, Magento or any other e-commerce platform and want to migrate to PrestaShop. Find out what this CMS can offer you and if it is the best option for your needs.
1. Very intuitive platform
Both its installation and configuration are among the easiest in the market of e-commerce tools. No advanced technical knowledge is required, at least to have the essentials to start your online store.
Its control panel is also intuitive, which facilitates customization and internal navigation, with modules and features that are easy to interpret and adapt to one’s own taste.
At the same time, its statistics section will allow you to access valuable information easily.
High level of customization
PrestaShop has the characteristic of being an open source platform, which means that you can make modifications to the software to your liking, allowing the desired customization. Colors, fonts, templates, buttons… No matter the sector of your online store, there is a PrestaShop for you and your business.
This e-commerce platform that uses PHP language and MySQL database manager, has the advantage that its software is translated into more than 65 languages, including multilingual product sheets, ideal for you if your business is international.
As you can see, the customization options are both at the “Front Office” level (what we see, such as colors, fonts or the layout of the elements of a tab) and at the “Back Office” level (internal, such as integration with different payment methods), which opens up a world of possibilities. In this last block, would enter the modules or addons, which links to the next benefit of making your online store with PrestaShop.
3. Resources: Multitude of modules or PrestaShop Addons
PrestaShop has over 3,000 different modules. Whatever your needs are, PrestaShop probably has a module for them. From secure payment addons, to SEO optimization, to modules to measure the performance of your e-commerce and to be able to manage promotional codes and product offers. When selecting these addons, you should take into account the number of downloads, maintenance, comments, ranking…
Also interesting are the blogging modules, you will be able to create a blog, forum or news section easily!
The PrestaShop ADS addon deserves a special mention, as you will be able to publish your online store products directly on Google Shooping, isn’t it great?
4. Resolution of technical problems
An important factor to take into account when choosing which platform to choose for your online store is the technical support, who helps you when you have a problem? A great advantage of PrestaShop being such a widespread e-commerce platform is that there is a lot of documentation, problems and doubts of all kinds. And not only that, but this itself makes that many companies are dedicated to its implementation, which lowers costs when changing partners.
As a PrestaShop user, not only will you find a wealth of resources in the form of webinars, video tutorials and white papers on the PrestaShop website, but there are also forums and user communities where you can resolve your doubts and find the best advice and practices. Any problem you have encountered will have been experienced by another business before and you will have all the information at your fingertips easily.
5. PrestaShop, secure platform
Nowadays, security on the Internet is a must, and PrestaShop is no exception.
One of the most important factors in this regard is the choice of a good hosting, a secure web hosting. Although we do not take care of this directly, we recommend companies like ASPL, which offer in their hosting plans real-time monitoring and anti-hacking system, which substantially improves security. In turn, you should choose the right addons so that the cybersecurity of your online store is not affected; and another good practice is the creation of backup copies, a backup. All this can be easily implemented in your PrestaShop e-commerce platform.
If we talk about security, we cannot fail to mention SSL certificates. It is well known for the green “little padlock” and the https protocol, but what not everyone knows is that there are different levels of security certification (only domain – the padlock will be gray – company or extended) and that the difference is that, on those websites, your most sensitive information such as the fields you fill in a form or your credit card data, will be sent over the network in encrypted form, which makes it difficult to understand in case of hacking. Browsers are already starting to warn when a website is not secure, so this is a very important factor to take into account. Let’s not forget, on the other hand, security at the code level, where Symfony stands out, the world-renowned framework that is responsible for making PrestaShop (since version 1.7) more stable, with a quality code, more robust, reliable and fast.
All this translates into better performance (with the benefits it brings at SEO level), greater confidence for users and, of course, greater security in your online store (something that search engines also like).
6. Adapted to mobile devices
With PrestaShop you don’t have to worry about whether your online store will be compatible with mobile devices and tablets, most of its themes are responsive. Also, many of these themes use the Bootstrapframework, giving you a world of possibilities when it comes to features, from simple button layouts to more complex functionalities, such as moving tables or sliders. Bootstrap makes it easy for you to define your own CSS, all advantages!
You will see that, thanks to this framework, your e-commerce (m-commerce) will be fully adapted to any existing screen.
7. Integration with your ERP
This famous business management system – so useful for all types of organizations – can be integrated with your Prestashop store. The investment you have made in your ERPsoftware to improve the productivity of your company in terms of process automation, bringing together all the information on a single platform, etc., will be more rewarded when you integrate it with your e-commerce platform. It will be like joining forces, having a 360º vision of your business.
PrestaShop and its level of difficulty as an e-commerce tool
- Installation: medium level
- Navigation: low level
- Integrations: depends on the type of modules
- Product management: low level
- SEO positioning: medium level
- ERP integration: high level
Why choose us?
In Reinica Agency we are experts in web design and development, and not only that, we create e-commerce oriented marketing. We set up your online store in PrestaShop taking care of all the details in design and layout, making it easier for you to manage your business wherever you are.
In addition, we help and teach you how to use the PrestaShop tool and we advise you on marketing to help you get traffic, customers and whatever your sales goals are: SEO optimization of your online store, improving the loading speed, email marketing campaigns, Adwords, Social Ads and everything you can imagine. We also develop in other CMS like WordPress, Drupal or, as we have already mentioned, Symfony4 (custom)!
Get to know our PrestaShop projects!
