A good marketing strategy to generate interest in our brand is to launch a sweepstakes. Not only should a prize or reward be offered, but the campaign should also be visually attractive and, above all, simple. To do this, Easypromos is one of the most complete and simple platforms for creating surveys, sweepstakes, trivia and online campaigns. We show you how to create your first promotion with this tool.
Be very clear about your idea
Basic and fundamental step. Think about what the main objective of the campaign is going to be: to promote a new product, to improve the engagement of your followers? Our recommendation is to avoid running campaigns to get a larger number of followers, because you will encounter many prize hunters. The best thing to do is to focus on improving your relationship with the followers you have gradually gained by rewarding them in some way or increasing their participation, so that your page is not dead and continues its activity. These types of objectives, in the long term, produce better results.
Next, find out how you want to develop the campaign: is there a question to answer, do participants have to upload a photo, what does the winner get? Check out the Easypromos applications for inspiration.
Steps to create a campaign in EasyPromos
1. First you will need to open an account and access the control panel. The next screen will come up with a green button with the message “Create new promotion”.
2. After clicking on it, you will be able to choose the Facebook page where you want to carry out the sweepstakes, of course, you must be an administrator of the page in question.
The next step is to choose the version of Easypromos you want: Basic, Premium or White Label. After choosing you will be redirected to Facebook.
4. Depending on the version, different applications such as Sweepstakes, Vote your Favorite, Survey, Trivia, etc. Select the one you want and the website will ask you to fill in a questionnaire with basic information to create, for example, a sweepstakes.
5. In this case, you must give it a title (“Raffle of two tickets for the movie…”) and a description as attractive as possible. We recommend that you briefly explain what the prize consists of, what to do to obtain it and the duration of the promotion. At Category select the sector that best fits, then the language and the countries of the promotion in the case of Premium and White Label accounts. By default it will be visible worldwide. Then choose the time zone and the start and end dates of the sweepstakes.
6. Click on the blue “Create” button and that’s it! You now have your first campaign.
After…
7. You can further customize your promotion, from the Terms and Conditions to the “Thank you for participating” message, include images, create the registration form (with email, name, date of birth, city, etc.). The configuration of the sweepstakes deserves special attention. Think about whether there will be a maximum number of participants, whether you want the participation material to be shown in the case of photographs or texts, etc.
8. When everything is to your liking you can click on the green “Activate promotion” button. If you are using the Basic version and it is your first time, it is free! If not, you will be asked for your billing information.
9. The promotion will become active from that moment or from the start date if it is another date.
10. Be careful, you have to take care of publishing it. Just because it is active, it is not visible. You can use the link to the promotion that is automatically generated or the buttons to share it on the different social networks.
Promote your campaign
With a few simple actions outside Easypromos you can make your campaign reach further and more users. We suggest you:
- Post it on your brand’s Facebook profile. It is quite logical that, if you have created a sweepstakes, you promote it from here. Don’t be shy and dedicate a post every day until the end of the campaign encouraging your followers to participate, but be imaginative and don’t just put a simple “Participate in our sweepstakes”, vary the text in each post looking for ingenious ways to address your audience.
- Facebook always encourages you to promote posts. This is a perfect opportunity to do so, as sweepstakes always attract new audiences. Do not waste such a good hook and invest some money in advertising. For very little, for example 10€ a day, you will be able to reach thousands of followers and their friends.
- Share it on all your social networks: Twitter, LinkedIn… Just add the link to the campaign. And going back to Facebook, don’t forget to share it in the open groups where it may be of interest.
- If your brand’s website has a blog for which you create content, don’t hesitate to dedicate an article to the sweepstakes. Add the direct link, explain the prize and how to participate.
- Similarly, prepare a banner and hang it on the front page of the website to give it good visibility and convert website visitors into Facebook followers, improving your ability to reach them in the future.
- If the sweepstakes is attractive, many media will use it as a hanger to publish information about your brand. This novelty is the perfect excuse to get it to you. And how can you send it to them quickly and easily? By creating a press release with all the detailed information. Our suggestion is that you dump it in a Mailchimp type tool, make a database with emails from blogs and other media, and launch it.
- And if you have a newsletter, get it to your subscribers first. They will see it as an added value. Whether you have 100 or 100,000, you will get a very high participation rate among them.
Done!
Now your campaign is online. The platform will select the winners automatically, you can also have the participants share on their social networks, export the information recorded in the form and even generate a certificate of validity for the sweepstakes with the winners, the time of the drawing, etc.
In addition, we remind you that Easypromos introduced in July some new features that may be very interesting and useful for you. For example, the new free tool to create and host legal bases. Take a look at their blog.
