Many companies and agencies use professional analysis tools to perform comprehensive SEO audits of websites. The price and complexity of these applications put off many ordinary users who only need basic information to improve the SEO and positioning of their pages. We show you eight free SEO tools to optimize your website in a simple way:
Majestic: the world’s largest link index database
It is very important for a website to know the links it is receiving from other sites. If we know where we are linking from and how they are doing it, we can make much more effective SEO decisions. In addition to locating positive links, those that we want to point to our site, it is useful to detect links that can harm us (negative comments, spam) and take actions to minimize the damage. Majestic will help us to locate them.
Google Trends: don’t miss out on what’s hot right now
When we write content on our website, we may need some information about users’ search trends. Google Trends allows two or more terms over time to show their evolution in the number of Google searches and therefore the interest aroused by each one. It works well with known and unambiguous words. Not so much if we want to search for more colloquial or unpopular words.
Pagespeed optimization: the importance of web loading speed
A user will stay on our website if we give him what he is looking for, if the content is interesting, if it is easy to reach or if it is entertaining. However, many websites forget that the slow loading speed of content is one of the most common reasons for abandoning a website, especially in mobile format. Many people do not have patience or simply do not want to wait several seconds for a website to load completely, so in many cases they will simply abandon the site and try another page. This is why Google has long included page load time as a ranking factor in its search results.
Varvy’s PageSpeed Optimization tool offers us the possibility to analyze our domain and check how fast it loads. In case it has elements that slow it down, it will notify us so that we can take action and fix it.
But if Varvy’s option doesn’t convince you, you can always try Google’s alternative: PageSpeed Insights. It offers the same type of information but Google’s tool does discriminate between Desktop and Mobile, which is especially useful if we are in the process of optimizing the mobile version of our website, something that today is unavoidable.
QuickSprout: a clear and accurate SEO diagnostic for your website
Would you like to know at a glance what elements are hurting the SEO of your website? The online tool QuickSprout will give us a brief but useful report on those elements that we can change to improve the positioning. As these pages usually do, the tool will give a grade to our site based on the results obtained in addition to offering many more interesting data such as the speed of the web, if it is optimized for mobile or if we are using social networks wisely. In short, a complete SEO report for our page.
Woorank: no H2 out of place
Like QuickSprout, Woorank offers a fairly comprehensive report on the SEO optimization of our website. Its analysis is divided into SEO, mobile optimization, usability, technologies and crawl errors, as well as social networks and links. The report can be downloaded in PDF and offers specific advice for our website.
Screaming Frog: power and security in your computer
If you are someone who prefers to have a dedicated program installed on your computer to perform this type of monitoring and reporting, then Screaming Frog is your option. The software is free to download although it is partially limited to encourage users to purchase the full version.
Screaming Frog can perform SEO positioning reports, pay per click ad management, social networks, link building and web auditing. The main advantage of this program is its data management capacity, far superior to its online alternatives, since it takes advantage of the power of our team to analyze a greater number of data. A professional option accessible to everyone.
Google Webmaster Tools and Bing
Google and Bing offer extremely useful tools to control certain aspects of our website that would otherwise go unnoticed. Through them, the two search engines give us information on how they are viewing our website, something really useful if we want to position ourselves among the best.
To start with, we will have access to page usage statistics, such as the number of queries, pages or clicks. It works like a miniature Analytics. We can access information such as the number of links to our site according to each of them, the indexing status (essential to check the evolution of our website over time) and other tools such as crawl statistics. We invite you to read our article on Google Search Console so that you can fully understand everything they offer us.
Keywordtool: keywords to hit the right keyword
To perform a good SEO on our website it is essential to know first of all what keywords we want to position. They must be as faithful as possible to our products or services and honestly reflect what we are trying to promote. The second part is how to use those keywords correctly to boost visits. A small variation in the word can make a very big change in the number of visits, so the Übersuggest tool tells us not only what other similar keywords we can use, but which words are getting real searches from people. With this information it will be much easier to optimize our content and position it better.
Anyway, if you prefer to have a free professional SEO audit, you can send your request to Agencia Reinicia and in a few days you will have the report in your inbox at no cost and without any commitment.
