The conditions of purchase or contracting of our online stores are a basic aspect of the regulation of our activity, for its configuration we will have present legal obligations that we can not ignore, but we will also have a wide margin to establish our own rules. Each activity is genuine and, although it may be very similar to another, it does not have to be the same, indeed, I would say that it does not have to be the same as others because it would lose much of its differential value in the market.
9 essential points in good purchasing conditions for an e-commerce company
First. – Identify the seller and identify the activity that we develop. The first is nothing more than a reiteration of the legal notice and with it, we comply with the requirements of the Law of Electronic Commerce (LSSI-CE). To identify the activity, comes to be incorporated to the object of the contract that is materialized in each one of the sales that we realize, contract this one that is formulated under the premises of the general conditions of contracting, that is the legal figure to use in the practical totality of the transactions in Internet.
Second. – We will have to refer to: how we expose our offer in the store: if we include VAT or not and other possible taxes, if it is promotional offers, if the image we expose fully corresponds to the product it represents or may involve modifications, if the information is the manufacturer’s original or are third party assessments, … and so everything that the products or services offered requires.
Third. – The system and scope of sale we use: cart, e-mail, mixed closing. Indicate if we sell to all the national territory or we limit it, indicate if we sell to all parts of the world or we limit the geographical area.
Fourth. – Transportation. We will identify the destinations (in the previous point), their possible costs or procedure to value the cost, the operator or possible operators we work with. The different shipping methods we can offer. The approximate arrival times of the shipments.
Fifth. – The rights and also the obligations that affect the buyer. Rights to receive truthful information, to know prior to your purchase the procedure of the same, among others. And obligations to also provide truthful information and to be diligent in the conservation of the access codes to our e-commerce.
Sixth. – We must be very careful with everything related to the request for refunds and exercise of the right of withdrawal, along with its procedure, deadlines and requirements.
Seventh. – Determine and inform how, if necessary, the process of processing warranties derived from products that present nonconformities will be handled.
Eighth. – The forms of payment that we offer and how they work, mainly, everything related to their security.
Ninth. – Everything required by the products or services we commercialize. Either by their specific characteristics, special care, destination and limitations.
I point out the points that should not be missing in good purchasing conditions, but I emphasize that this is where every business, every Internet sales activity can and must differentiate itself. The law sets minimum standards to be followed, from which we can build our own identity. The law can also be approached as a marketing tool, from the analysis of the capabilities of the competition and the market environment, we can position ourselves with a structure that provides differential values.
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