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Google Analytics: Migration from Universal to GA4

From July 2024, access to Google Analytics Universal data will no longer be available, so it will be mandatory to migrate to Google Analytics 4 in all those accounts that have not yet done so.

We_ will guide you through the migration process from Google Analytics Universal to GA4, so you do not lose any of the essential data for the growth and optimization of your business.

Why start using Google Analytics 4 in your business?

More advanced and predictive analytics

Google Analytics 4 (GA4) offers advanced predictive analytics tools that allow you to anticipate user behaviors and trends.

With these capabilities, you can make more informed and proactive decisions to optimize your marketing strategies and improve the customer experience.

Integration with Google platforms

The new version of Google Analytics integrates seamlessly with other Google tools, such as Google Ads and BigQuery .

This facilitates data consolidation and the creation of more complete and detailed reports, improving the efficiency of your advertising campaigns and large-scale data analysis.

Increased focus on privacy

GA4 is designed to meet users’ increasing demands for privacy and data protection.

With built-in features such as cookie consent and data control, your business will be able to stay compliant with global regulations, reducing the risk of non-compliance and gaining the trust of your users.

Google Analytics 4 Migration Service

You can contract the migration to GA4 individually, although many Clients prefer to contract it as part of our Web Analytics services.

  • The deadline for the use of Google Analytics Universal will be July 1, 2024.
  • In order not to lose historical data, a download will be made to Google Analytics Universal via the tool’s API in Google Sheets, allowing you to maintain a complete view of trends and performance over time.
  • A full assessment of your current setup will be performed , identifying key metrics and dimensions you need to ensure a smooth transition to GA4.
  • Support will be available to resolve any questions or problems that may arise during and after the migration.

Some successes along the way

Meet the Customers who have already trusted Reinicia_ to control their web analytics

We show you the intelligent_ way to achieve your goal >

Profiles involved

Álvaro O’Donnell

Estrategia Digital & Growth

Habilidad de transformar ideas abstractas y complejas en conceptos sencillos.

I define the Measurement Plan in line with your Marketing Plan and set up the automatic dashboard that will help you see the evolution of your campaigns in a matter of minutes.

I put tools like Google Tag Manager or Google Analytics to work to collect the information that is reliably relevant.

-> Meet the whole team

How we work and what we offer

We employ the ACE System in all of our services and in every delivery and proposal we make > Attract, Convert, Expand >>

Attract

Maintain a long-term relationship with your Customers and Prospects without trying to sell to them at all times. Make them have you among their preferences and visit your Brand Universe, online and offline, either because you offer them the solution to their problems, you cover an information need or your brand brings them value.

Convert

Now that you’ve caught their attention and they know you, generate content and resources that lead them to convert when a need arises. That is, they opt for your products or services, request a quote, contact you, etc. There are many ways to convert beyond buying!

Expand

Once the first sale is made, work to reinforce the idea that you were the best option, keep in touch so that they come back to buy / hire you and make them fall in love with you so that they recommend you.

Learn about the tools we use and apply to analyze the results of your web site.

Related services

We show you the intelligent_ way to achieve your goal