TABLE OF CONTENTS
Importance of CRM in business data analysis
A CRM is not just a contact management tool; it is a comprehensive platform that allows you to organize, store and process critical data about customers and prospects.
Although its adoption may seem common in the future, today, its implementation provides a valuable competitive advantage by enabling efficient enterprise information management.
Organization and management of information
In an environment where time is limited and information is overwhelming, a CRM helps you sort through the chaos.
From initial data capture to data classification and qualification, CRM allows you to efficiently manage information that is essential to your business.
Relevant data sources
Successful business data analysis depends on the quality of the data you use. Integrating relevant data sources, such as web traffic and social media interactions, gives you an accurate understanding of market and customer behavior, allowing you to tailor more effective marketing strategies.
Building an effective data model
The key to getting valuable information from your CRM lies in building a solid data model.
Defining what information is essential to your business and structuring your CRM accordingly allows for accurate segmentation and a detailed understanding of your customer base.
