TABLE OF CONTENTS
Introduction to Gamification
Gamification consists of using game mechanics in unusual contexts, such as marketing, to attract and retain customers. In marketing, this involves creating sweepstakes, contests and promotions that engage users in playful activities.
Integration with Mailchimp and Easy Promos
It is recommended to combine Mailchimp with Easy Promos for sweepstakes and contests. This integration allows you to synchronize participant data and improve lead generation through gamification.
Objectives of gamification in marketing
Gamification can have several objectives:
- Capture new contacts
- Generate a sense of community
- Connect more effectively with the public
- Create a positive and memorable brand image.
Types of Gamification
There are two main types of gamification:
- Internal
Aimed at employees for motivation and cohesion, and external, aimed at customers and prospects to attract and build loyalty. External gamification must be aligned with brand values and not be exclusively commercial.
- External
External gamification must be aligned with brand values and not be exclusively commercial.
Examples and results
Successful examples were presented, such as Samsung’s loyalty program and Facer’s initiatives to improve the health of its employees.
These cases demonstrated how gamification can increase participation and engagement.
Implementation in the marketing plan
6. Gamification should be integrated into a marketing plan structured in micro-campaigns. These campaigns can focus on customer acquisition, web traffic generation, gaining followers on social networks, and data collection, among other objectives.
This summary covers the key points on how to use gamification to increase your audience, combining marketing tools and effective strategies to attract and retain customers.
