CRM Course with Zoho or Mailchimp
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Description
The relationship with your customers is one of the fundamental pillars of your business. For this reason, at Reinicia, we offer a course in which you will learn to understand what a CRM is and how to incorporate it into your marketing plan, applying it to Zoho and Mailchimp. You’ll learn about tools, strategies, platforms and everything you need to get the most out of your company thanks to our experience.
It is a 100% online and practical course in which you will learn about Zoho and Mailchimp to optimize the relationship with your customers quickly and easily.
More than 10,000 students have learned with us.
Dare to join us!
u003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u002212ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022 data-doc-id=u00221849101000002769001u0022 data-doc-type=u0022writeru0022u003eMarketing and e-commerce professionalsu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u002212ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eManagers of online stores, content platforms and corporate websitesu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u002212ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eEntrepreneursu003c/pu003ernLocal businesses that want to position themselves to better capture their target audience
u003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022 data-doc-id=u00221849101000002769001u0022 data-doc-type=u0022writeru0022u003eUnderstand what a CRM is and what it is foru003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eu003cspan class=u0022EOPu0022u003e u003c/spanu003eHow to choose the most appropriate platform for your businessu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eHow to integrate a CRM into your Marketing Planu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eu003cspan class=u0022EOPu0022u003e u003c/spanu003eHow to set up Zoho CRM or Mailchimpu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eu003cspan class=u0022EOPu0022u003e u003c/spanu003eControl the performance of the platform and keep track of evolutionary improvementsu003c/pu003e
u003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u002212ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022 data-doc-id=u00221849101000002769001u0022 data-doc-type=u0022writeru0022u003eMarketing and e-commerce professionalsu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u002212ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eManagers of online stores, content platforms and corporate websitesu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u002212ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eEntrepreneursu003c/pu003ernLocal businesses that want to position themselves to better capture their target audience
u003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022 data-doc-id=u00221849101000002769001u0022 data-doc-type=u0022writeru0022u003eUnderstand what a CRM is and what it is foru003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eu003cspan class=u0022EOPu0022u003e u003c/spanu003eHow to choose the most appropriate platform for your businessu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eHow to integrate a CRM into your Marketing Planu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eu003cspan class=u0022EOPu0022u003e u003c/spanu003eHow to set up Zoho CRM or Mailchimpu003c/pu003ernu003cp class=u0022zw-paragraph heading0u0022 data-linerule=u0022autou0022 data-line-height=u00221u0022 data-header=u00220u0022 data-textformat=u0022{u0026quot;ffu0026quot;:u0026quot;Manropeu0026quot;,u0026quot;fgcu0026quot;:u0026quot;rgb(166,166,166)u0026quot;,u0026quot;typeu0026quot;:u0026quot;textu0026quot;}u0022 data-margin-left=u00220inu0022 data-text-indent=u00220inu0022 data-margin-bottom=u00220ptu0022 data-margin-top=u00220ptu0022 data-hd-info=u00220u0022 data-keep-line-info=u0022falseu0022 data-page-break-info=u0022falseu0022 data-window-control-info=u0022falseu0022 data-keep-next-info=u0022falseu0022u003eu003cspan class=u0022EOPu0022u003e u003c/spanu003eControl the performance of the platform and keep track of evolutionary improvementsu003c/pu003e
Course index
- What is a CRM, and why you should use one
- Features of a CRM
- How to choose the best tool?
- The CRM within Inbound Marketing and the ACE System
- Assignment of value to each client within the company
- Optimization of the customer portfolio: loyalty, retention, satisfaction and Lifetime Value (LTV)
- 360º CRM strategies: sales network + email + RRSS + SMS + Automation + Surveys
- CRM tools and automation (marketing, sales and management)
- Practical application with Zoho or Mailchimp
- Analytics and KPIs
Instructors
Néstor Tejero Bermejo
Director General_
Dirige la agencia y asesora a clientes de diferentes tamaños y sectores. Desde la definición de modelos de negocio y planes estratégicos a la preparación de campañas puntuales. Lo que más le gusta es aprender nuevos modelos de negocio e idear nuevas formas de llegar a los Clientes.
Lleva impartiendo formaciones sobre marketing y negocios más de 15 años. Dice que cuanto más enseña, más aprende. Curiosa paradoja.
No dice que no a tomar una caña desde 2006.
Alvaro O’Donnell
Digital Strategy & Growth_
Whoever comes to Reinicia_ looking for a marketing strategy passes through his hands. He understands better than anyone the different business models and the Client’s needs and builds the strategy to achieve the objectives. Always with originality but being realistic. If something doesn’t work, pivot.
He also shares his knowledge as a teacher in many of the agency’s courses and for companies.
Give him a slate and he makes you a strategy.