Venues Place: email marketing with Mailchimp Reinicia Agency

Venues Place: email marketing with Mailchimp

goal

Improving email marketing results through newsletters and automations

Results

26%

Email Open Rate

Email Click Through Rate

+ 35%

Attraction of paid spaces

Starting challenges

Venues Place is an event space finder. They wanted to achieve>>>

Make your communications attractive and responsive to improve contact interactions.
Define automatisms that would help them to improve the incorporation of new spaces to the platform and increase the request for quotations to them.
Improve the quality of the database
Define an optimal work process to take advantage of the synchronization between your web platform and Mailchimp
Autonomy in e-mail marketing management

Marketing

Initial E-Mail marketing consulting
Mailchimp account optimization
Design and layout of 2 responsive templates with corporate aesthetics.
Support to the Marketing and Communication Team to assimilate new work routines.
Support to the Technical Team for the configuration of automations from Mandrill and Mailchimp.

In-company team training to improve e-mail marketing and analytics skills

Empowering a team of 6 people through 4 training sessions
Increase openings up to 26% and clicks up to 9% in newsletters with new template
Activation of 3 automations that improved the attraction of spaces for events, with openings of up to 54% and clicks of up to 11% in the automations.