Starting challenges
Telefónica S.A. is a Spanish multinational telecommunications company. Among its social activities, it promotes entities in the fields of art and sports, each with its own social networks.
I was looking for >>
- Increase engagement in each of them.
- Increase the community of followers
This is how we resolved it
Definition of different specific routes of action to achieve the objectives set:
- General Social Media Strategy for Telefónica Sponsorships
- Social Media Strategy for Viaje al Interior de la Cultura and Movistar Team
- Work methodology to homogenize communication over time.
- Action Plans for Culture Inland Trip and Movistar Team
- Conducting monthly sweepstakes and promotions to energize the Community in each of the social networks.
- Preparation of a Contingency Plan
We get together
Movistar Team
- Increase Facebook followers by 90,000 in the first year
- More than 10,000 interactions per month (reactions, comments and sharing)
- Reach 90,000 followers on Twitter.
- Publish 60 posts per month on the Wall
Journey into Culture
- Increase Facebook followers by 18,000 in first year
- More than 1,000 interactions (reactions, comments and shares) per month on Facebook
- Reaching 1,000 followers on Twitter
- Publish 60 posts per month on the Wall
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
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