Starting challenges
The IEB (Instituto de Estudios Bursátiles) is a study center specialized in Finance. They had their own CRM and Mailchimpm for sending electronic communications. They were looking for >>
- Improving the results of your e-mail marketing communications
- Being autonomous in the management of this new tool
- Improve the quality of the database
This is how we resolved it
- Initial E-mail Marketing Consulting to define an optimal work process to take advantage of the synchronization between your CRM and Mailchimp.
- Mailchimp account optimization, especially the organization of audiences and the information of each of them.
- Definition of new ways to capture and qualify the data base.
- Design and layout of 2 responsive templates with corporate aesthetics.
- In-company training for the team to improve e-mail marketing and analytics capabilities.
- Support to the marketing and communication team to assimilate new work routines
We get together
Thanks to each of these actions we achieved:
- Increase open rate to above 25% and click-through rate to above 8%.
- Empowering a team of 12 people through 4 training sessions and subsequent support
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
We show you the intelligent_ way to achieve your goal >
Tell us how you want us to meet!
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