Fundación Balia por la Infancia: E-mail Marketing Consultancy Reinicia Agency

Fundación Balia por la Infancia: E-mail Marketing Consultancy

goal

Improved end-to-end data management for more informed and effective strategic decision making and capture

Results

35% Increase conversion rate

Audience optimization and precise definition of target audiences

40% Improved reporting accuracy

Cleaning and reorganization of the data model

30% Increase in efficiency of commercial team

Successful integration between Mailchimp and Salesforce

Starting challenges

Fundación Balia por la Infancia is a non-profit organization that works to promote equal opportunities for children and young people in situations of social vulnerability.
They needed >>

In-depth understanding of your current situation in order to identify areas for improvement and opportunities for growth.
Redefinition of the data model based on commercial activity.
Audience optimization and segmentation of E-mail Marketing campaigns.
Integration of all operations with Salesforce.

This is how we resolved it

Comprehensive consulting for analysis, initial assessment, SWOT development, audience optimization, acquisition strategies and data cleansing.
Clear and precise definition of the target audience to ensure that marketing efforts are effectively targeted.

Reorganization of the data model to ensure a solid and coherent structure that facilitates efficient information management.
Implementation in Mailchimp with the added complexity that all operations are correctly integrated with Salesforce.

We get together

Clearer understanding of its weaknesses, threats, strengths and opportunities, enabling it to make informed, strategic decisions
Audience optimization and a clear definition of the target audience allowed the client to direct its marketing efforts more effectively, reaching more relevant audiences and increasing the likelihood of conversion.
Cleaner, more structured data, facilitating efficient data management and decision making based on accurate, up-to-date data
Successful integration between Mailchimp and Salesforce