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EMSFCM

goal
Presentation of new brand identity, organic traffic acquisition and protection of the main brand, mortuaries and cemeteries in search engines.
Results
> 1,45%
Conversion rate contacts
80/100
PageSpeed Insights
1st position
Main brand searches, mortuaries and cemeteries
emsfcm success case restarts
Sector: Public Service
Scope: National

Starting challenges

The company Servicios Funerarios de Madrid is a funeral and cemetery management company. They were looking for >>

  1. A new customized Web design to project the new brand image.
  2. Protect the main brand and sub-brands of funeral homes and cemeteries in search engines.
  3. Capturing traffic from search engines for funeral services and facility searches
  4. Autonomy in web management
  5. High level of security against hackers
  6. Fast web loading, especially on mobile devices

This is how we resolved it

Marketing:

  • Initial SEO analysis: Spanish
  • Definition of SEO Strategy
  • Proposal of web structure based on searches of potential clients.
  • Web SEO optimizations: code, contents and structure
  • SEO content plan for new web sections and blog based on consultancy.

Web Design and Development:

  • New custom responsive web design on Drupal platform
  • Customized JSON link with ERP for condolence management and hiring publication.
  • SEO optimized code
  • WPO optimization for fast page load times
  • Customized training to ESF Team for web management

We get together

  1. Contact conversion rate higher than 1.45%.
  2. Page load score over 80/100 on average according to PageSpeed Insights
  3. More than 30 major service keywords and related terms in Google’s top 5 positions
  4. Brand, name of funeral parlors and main cemeteries in the 1st position of Google for name searches

Team involved

Néstor Tejero Bermejo

Director General

Dirige la agencia con la ilusión del primer día.

Raúl Ledo

Full Stack Developer

Solucionador nato en Reinicia_

Virginia Barrios

Responsable de Contenidos y Redes Sociales

Contenido escrito o visual, domina ambos.

-> Meet the whole team

We show you the intelligent_ way to achieve your goal >

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