EFTI: E-mail Marketing and Web Analytics Consulting Reinicia Agency

EFTI: E-mail Marketing and Web Analytics Consulting

goal

Improve the monitoring and organization of contact information and communications results with Zoho Campaigns and Zoho CRM.

Results

Effective automation

Creation of automated customer journeys

Monitored customer life cycle

Analysis of customer-brand interactions

Tracked conversion KPIs

Analytical control panels for different channels

Starting challenges

EFTI is a photography and film training center. They needed >>

Analysis of the current situation in Zoho Campaigns for E-mail Marketing
Redefining the data model
Audience optimization and segmentation of E-mail campaigns
Design and layout of reusable templates
Activation of automated workflows
Improvement of the recruitment and qualification process
Database cleaning
Creation of scorecards that allow a correct follow-up of the business performance and marketing carried out by the company.

Initial E-mail Marketing Consulting
Proposals for improvement at the level of data model, audiences, segments, tags and content strategy for E-mail Marketing.
Automated workflows in Zoho Campaigns to improve database acquisition, qualification and optimization.
E-mail Marketing Best Practices Guide

Initial configuration Zoho Analytics, Google Tag Manager and Google Analytics 4
Synchronization with Zoho Campaigns, Google Ads and Facebook Ads
Definition and implementation of dashboards according to Zoho Analytics requirements.