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DeBaile Automatic Marketing

goal
Increase sales and user registration to increase visitor and customer loyalty.
Results
> 7,5%
ROI
+ 27%
New registrations
11%
Cart recovery
debaile logo
Sector: Ecommerce
Scope: National

Starting challenges

Store specializing in the sale of dance products, both in Spain and abroad. I was looking for >>

  1. Increase user registration and sales.
  2. Lower the CPA per Customer.

This is how we resolved it

As a certified Mailchimp partner, we were able to set up manual and automatic multichannel campaigns from the platform >>

  • Synchronization between Mailchimp and Prestashop via official add-on
  • Bimonthly mail communications plan
  • Design and layout of newsletters with articles related to dance.
  • Automated mailing campaigns for cart recovery
  • Automatic thank-you campaigns to adopt customers and encourage second purchases
  • Facebook Ads Remarketing campaigns to database contacts and similar audiences.
  • Google Ads Remarketing Campaigns to the visitors of the online store with the same product.
  • Remarketing campaigns using Mailchimp printed postcards

We get together

Thanks to each of these actions we managed to increase the percentage of new registrations and increase the overall ROI of the store:

  • Abandoned carts
  1. Opening rate: > 35%.
  2. Contact button clicks: > 15%.
  3. Recovery of carts: 11%.
  • Remarketing Facebook Ads
  1. CPA: -10% CPA: -10% CPA: -10% CPA: -10
  2. ROI: > 7.5%.
  3. CPC: 3.6%.
  • Remarketing Google Ads
  1. CPA: – 25% CPA: – 25% CPA: – 25% CPA: – 25% CPA: – 25%
  2. ROI: > 6.5%.
  3. CPC: 1.1%.

  • Buyback
  1. CPA: -15% CPA: -15% CPA: -15% CPA: -15% CPA: -15
  2. Average ticket: + 15%.
  3. New registrations: + 24%.
  • Postcards
  1. CPA: – 8%.
  2. Average ticket: + 6%.
  3. New registrations: + 7%.
  • User registration
  1. New registrations: + 27%.

Team involved

Néstor Tejero Bermejo

Director General

Dirige la agencia con la ilusión del primer día.

Raúl Ledo

Full Stack Developer

Solucionador nato en Reinicia_

Virginia Barrios

Responsable de Contenidos y Redes Sociales

Contenido escrito o visual, domina ambos.

-> Meet the whole team

We show you the intelligent_ way to achieve your goal >

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