Starting challenges
Store specializing in the sale of dance products, both in Spain and abroad. I was looking for >>
- Increase user registration and sales.
- Lower the CPA per Customer.
This is how we resolved it
As a certified Mailchimp partner, we were able to set up manual and automatic multichannel campaigns from the platform >>
- Synchronization between Mailchimp and Prestashop via official add-on
- Bimonthly mail communications plan
- Design and layout of newsletters with articles related to dance.
- Automated mailing campaigns for cart recovery
- Automatic thank-you campaigns to adopt customers and encourage second purchases
- Facebook Ads Remarketing campaigns to database contacts and similar audiences.
- Google Ads Remarketing Campaigns to the visitors of the online store with the same product.
- Remarketing campaigns using Mailchimp printed postcards
We get together
Thanks to each of these actions we managed to increase the percentage of new registrations and increase the overall ROI of the store:
- Abandoned carts
- Opening rate: > 35%.
- Contact button clicks: > 15%.
- Recovery of carts: 11%.
- Remarketing Facebook Ads
- CPA: -10% CPA: -10% CPA: -10% CPA: -10
- ROI: > 7.5%.
- CPC: 3.6%.
- Remarketing Google Ads
- CPA: – 25% CPA: – 25% CPA: – 25% CPA: – 25% CPA: – 25%
- ROI: > 6.5%.
- CPC: 1.1%.
- Buyback
- CPA: -15% CPA: -15% CPA: -15% CPA: -15% CPA: -15
- Average ticket: + 15%.
- New registrations: + 24%.
- Postcards
- CPA: – 8%.
- Average ticket: + 6%.
- New registrations: + 7%.
- User registration
- New registrations: + 27%.
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
We show you the intelligent_ way to achieve your goal >