Starting challenges
ActionAid is an international NGO that fights poverty and inequality. They needed >>
- Improve the results of your communications through Email Marketing
- Autonomy in the management of mailings through Mailchimp
- Improving the quality of the database and keeping it high over time
- Integrate with your CRM platform > Salesforce
This is how we resolved it
Marketing
- Initial E-mail Marketing Consulting
- Mailchimp tool configuration and initial database uploading
- Design and layout of the responsive template with corporate aesthetics.
- Database cleaning process to remove contacts that were not interacting in order to focus on those who wanted a relationship with the brand.
Training
- Tailor-made training for more than 10 people to improve the team’s E-mail Marketing and Analytics capabilities.
- Personalized syllabus and case studies based on previously set didactic objectives.
- Accompanying the Marketing Team to assimilate new optimized work routines.
We get together
- Empowering a team of more than 10 people through 2 training sessions
- Increase openings by 20% and clicks by 15%.
- Clean up database of 28,000 inactive contacts with associated cost savings and improved deliverability
- Qualify 5,000 additional contacts with new information that improved conversions
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
We show you the intelligent_ way to achieve your goal >
Tell us how you want us to meet!
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