Omnichannel Customer Relationship Management(CRM) has become an essential pillar for business success, in a world where fluid and personalized communication is essential. That’s why we are happy to announce that we will be holding an online workshop on Omnichannel CRM soon, on April 18 from 18:00 – 19:30h.
Why implement an omnichannel CRM in your company?
This is the main question we will answer in our webinar, given by Néstor Tejero Bermejo, CEO of Reinicia.
The term omni-channel in CRM is used to describe how a company can interact with its customers in an integrated and consistent manner across different communication channels. For this reason, to improve customer satisfaction, increase retention and generate higher revenue it is increasingly common to use strategies that integrate different channels such as email, phone, chatbot, WhatsApp and social networks.
Zoho and Mailchimp are two popular CRM tools that offer advanced customer management features that we will discuss in the workshop.
At Zoho, the integration of communication channels such as email, phone, chat and social media into a single platform enables omnichannel delivery. Users can interact with customers more efficiently and effectively, providing a personalized experience with every interaction.
Mailchimp, on the other hand, makes omnichannel communication easier through its email marketing service, automations and audience segmentation, mainly. Although this platform already incorporates various functionalities such as the generation of landing pages (without the need for its own domain), and even the promotion of these pages through social networks and the main search engines.
This allows companies to send relevant messages through various channels according to customer preferences.
Maximizing customer connections through multiple channels
Omni-channeling means offering a seamless customer experience by integrating and coordinating various communication channels. We will talk about how to integrate them properly, without saturating our contacts with messages through all channels, but choosing the right channels for each one. The main ones would be:
- Email: For sending personalized communications, newsletters and promotions.
- Call Center: Direct and personalized communication with customers through telephone calls.
- Chatbot: Helps customers with automated responses to common questions and guides them through the buying process.
- WhatsApp: Provides a fast and convenient way for customers to consult and receive assistance.
- Social media: Facilitates customer service and the generation of relevant content by interacting with customers on platforms such as Facebook, Twitter and Instagram.
Integral platforms such as Zoho One offer the necessary applications to unify and manage all these communication channels from a single tool.
Do you want to test a Zoho application in your company? As your partner, we help you
Complementary tools: Woztell and Ringover
Apart from Zoho and Mailchimp, there are other add-ons that can improve the omnichannel customer experience. Two outstanding examples are Woztell and Ringover, to which we will dedicate part of the webinar to explain what they do and the reasons why we think they are two powerful tools to integrate into a CRM.
- Woztell: Companies can communicate effectively with customers through this messaging platform thanks to CRM integration with WhatsApp Business.
- Ringover: Facilitates call management and telephone communication within the CRM by offering integrated telephony solutions.
These add-ons are essential to achieving a comprehensive omnichannel strategy, enabling companies to expand their reach and provide an even richer customer experience.
Don’t miss our webinar!
As a Mailchimp and Zoho partner, we’re here to take you to the next level with your omnichannel CRM strategy. Want to know how, then don’t miss our next webinar!
We invite you to join us to discover how these incredible tools can completely transform the way you connect with your customers.
Register now! You will get the link to the live broadcast for April 18, at 18:00h.
