Starting challenges
Qualipharma is a company specialized in GXP and FDA consulting. I wanted to >>
- A new digital image oriented to the markets of Spain, the rest of Europe and South America
- Attraction of potential clients for your services to nurture your commercial network.
- Turn web sites into company commercials
- Recruitment of students for training courses
- Acquisition of contacts for the newsletter
- Organic Search Engine Optimization
- Fast web loading, especially on mobile devices
This is how we resolved it
Marketing Plan
- Preparation of annual campaign calendar
- Preparation of Marketing Plan
Web Design and Development
- New custom responsive web design on WordPress
- Definition of multi-domain structure for global presence:
- Europe: www.qualipharmagroup.com
- Spain: www.qualipharma.es
- South America: www.qualipharma.com.ar
- Training: formacion.qualipharma.es
- Customized training for web management
- Page loading improvements
Email marketing
- Bimonthly email marketing plan
- Design, delivery and analysis of campaign results
- Linking Web forms with Mailchimp for contact acquisition
Events
- Organization of different types of events: trainings, breakfasts, celebrations and conferences.
- Both online (webinars) and in person
SEO
- Initial SEO analysis: Spanish and English
- Proposal of web structure based on the search for main services by potential clients.
- SEO web optimization: code, contents and structure
- SEO content plan for the blog based on keyword consultancy
- Link to ERP for contact and potential student management
SEM
- SEM strategy aligned with SEO to get registered users by preferred provinces
- Initial campaign architecture
- Continuous campaign optimization
- Specific landing pages for advertising on Google Adwords
Web Analytics
- Measurement plan and executive scorecard
- Detailed reports for each marketing channel
- Monthly analysis and improvement proposals
We get together
- Conversion rate higher than 1.95%
- More than 50 contacts per month
- Page load score over 80/100 on average according to PageSpeed Insights
- More than 50 major service keywords in the top 5 positions on Google
- Opening rate higher than 25% in regular newsletter mailings
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
We show you the intelligent_ way to achieve your goal >
Tell us how you want us to meet!
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