Starting challenges
Heel is a company dedicated to the development and manufacture of medicines produced from natural ingredients. They needed >>
- Introduce a new product line to the market.
- Facilitate access to healthcare professionals for your network of sales representatives.
- Capture database, both health professionals and patients.
- Qualify contacts and offer products on a needs basis
- Keeping the database informed with news from the sector
This is how we resolved it
Marketing plan
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
Web design and development
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
Automated marketing
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
Events
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
Social networks
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
SEO
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
PPC
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
Web Analytics
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages
We get together
Series 3 welcome mails
- Opening rate: 55%.
- Clicks: 22%.
- Subscribers: 100/month
Automatism articles
- Opening rate: 36%.
- Clicks: 11.5%.
- Casualties: < 1% / month
Remarketing Facebook Ads
- CPC: – 60%.
- CTRs: 17 %.
- Pages/views: > 4
Remarketing Google Ads
- CPC: – 60%.
- CTRs: 19
- Pages/views: > 4
Landing Page
- CPC: – 60%.
- CTRs: 23 %.
- Pages/views: > 3
Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
Álvaro O’Donnell
Estrategia Digital & Growth
Habilidad de transformar ideas abstractas y complejas en conceptos sencillos.
Naiara Jimeno
Responsable SEO, PPC y Analítica Web
Entre estrategias y análisis también es Scrum Máster.
Related services
SEM Consultancy
We make an integral management of your company’s advertising in search engines with the objective of…
Email Marketing
Whether it’s to help you get your campaigns up and running or to take care of some or all of your em…
Web Analytics Agency
We help you convert data into useful knowledge to improve your path towards your goals.