Our methodology
ACE System
Attract > Convert >> Expand >>> At Reinicia we follow our own way to organize the marketing of our Clients. Do you want to learn about it and apply it to your business?
Attract
- Identify your audience to know who they are.
- Look for common interests between your audience and your brand.
- Develop a strong brand image and become memorable.
- Creates a person-to-person relationship.
Convert
- Detects needs early.
- Accompany your audience in the buying process and solve their doubts.
- Make the transaction of value for your business.
- Reinforce the decision made by your Customers.
Expand
- Accompany them after conversion so that they repeat.
- Or for them to cross-buy within your offer.
- And increase the value of each Customer (CLTV).
- Give them reasons to recommend you.
ACE System and Your Brand Universe
While other methodologies focus on conversion, at Reinicia we know the importance of activating your brand to generate long-term recall and preference. That’s why:
- We create a community with the people who are part of your audience.
- We develop valuable content to generate constant points of contact.
- We strive to be close by when the need arises, which facilitates the early detection of opportunities.
- We encourage the Community itself to protect the Brand and make it known in an organic way.
ACE System and the Relationship with Your Prospects and Customers
With our methodology we ensure that we accompany them throughout the entire pre-purchase decision process and increase the likelihood of being their final choice:
- Awareness: once they are aware of their need, we will be there to help them.
- Research: when you are doing research, we will give you answers to solve your doubts.
- Consideration and Conversion: we will be your preferred choice for conversion.
- Adoption: once you buy from us, we will reinforce the decision to make sure there are no incidents.
- Repeat and Expansion: we will increase second purchase options
- Recommendation: and of course, we will encourage them to recommend us within their social circles, both face-to-face and digital.
ACE System and Your Marketing Plan
We apply Scrum and Lean methodologies for an agile and well-organized planning of your campaigns. What does this mean?
- We define a Marketing Plan, either annually or in the short term for a specific campaign.
- We break it down into micro-campaigns that allow us to activate the plan more quickly.
- We achieve faster deployment and agile response to change
- We collect information from campaigns from the first month and turn it into useful business information to make intelligent decisions.
- We consistently implement improvements to amplify positive results
- We pivot in case something does not work, we stop if there is no margin and we strengthen what does work and gives good results.
ACE System and the constant optimization of Your Plan
Our methodology is designed to constantly collect information and apply it to the Marketing Plan already defined:
- We prepare scorecards that update themselves autonomously
- We use the objectives and KPIs agreed with you for transparent and clear control.
- On a monthly basis, we prepare proposals to improve performance
- We analyze content to know what is adding value to the communities we create.
- Annually, we make a global balance sheet to propose improvements in the future marketing strategy.
Te enseñamos el camino inteligente_ para alcanzar tu meta
¡Dinos cómo quieres que nos conozcamos!
