{"id":22693,"date":"2017-01-27T10:43:14","date_gmt":"2017-01-27T09:43:14","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/blog\/legal-aspects-to-make-a-promotion\/"},"modified":"2026-04-23T00:09:44","modified_gmt":"2026-04-22T22:09:44","slug":"legal-aspects-to-make-a-promotion","status":"publish","type":"post","link":"https:\/\/www.agenciareinicia.com\/en\/blog\/legal-aspects-to-make-a-promotion\/","title":{"rendered":"Legal aspects to make a promotion"},"content":{"rendered":"\n

The proper execution of a promotion<\/strong> is a complex marketing action and, at the same time, an extremely attractive one, which, if well resolved, can lead to very positive results. When creating a promotion campaign<\/a>, there are different factors that will be critical in its execution, such as: our brand, the product or service to be promoted, the target audience, the duration, the message, its diffusion, the channel and, of course, the prize to be obtained by those who participate in the promotion. The prize is, undoubtedly, the defining factor of the success of the promotion; it is the one that defines the interest and the perception that the target audience will have of our product or service based on our capacity of seduction. <\/p>\n\n\n\n

From our point of view, the success of a promotion depends on maintaining a balance between the achievement of its objectives, the seductive capacity of the prize to be obtained and the mechanics of development, so having the right professionals is highly recommended.<\/p>\n\n\n\n

The milestones that every promotion must pass can be schematically defined as follows:<\/p>\n\n\n

\n
\"milestones-promotion\"<\/figure>\n<\/div>\n\n\n

In this article we will briefly address the legal security of the promotion<\/strong>.<\/p>\n\n\n\n

\n
\n

At Agencia Reinicia we are experts in Promotional Campaigns<\/strong>. We help you! <\/p>\n<\/div>\n\n\n\n

\n
\n
contact<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Forms of promotion<\/h2>\n\n\n\n

It seems logical to think that, for promotions<\/strong>, given the multiple factors involved, there are also multiple factors of regulatory compliance that we are obliged to comply with. This regulatory compliance, in addition to avoiding sanctions (in some cases of great significance), will avoid the negative consequences of dissatisfied participants and, therefore, bad “ambassadors” of our brand, with the corresponding negative reputational effects, bad image and, in short, cost overruns or failures in our promotion. <\/p>\n\n\n\n

There are various forms of promotion<\/strong> and, therefore, various legal requirements depending on this. We can find: <\/p>\n\n\n

\n
\"Forms<\/figure>\n<\/div>\n\n\n

In any case we will find some legal obligations, which will be more complex or variable depending on the complexity and type of promotion and that, in the case of promotions whose mechanics run entirely or partially on the Internet, can lead to infinite risks due to the possible extent of its dissemination. In any case, in our promotion we should ask ourselves whether the following aspects should be legally covered: <\/p>\n\n\n\n

Legal considerations of a promotion<\/h2>\n\n\n\n

In general, the legal considerations to be taken into account when carrying out a promotion are as follows:<\/p>\n\n\n\n