{"id":22664,"date":"2024-03-08T15:06:57","date_gmt":"2024-03-08T14:06:57","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/blog\/google-consent-mode-v2-what-it-is-and-how-to-implement-it-2025\/"},"modified":"2026-03-13T23:32:16","modified_gmt":"2026-03-13T22:32:16","slug":"google-consent-mode-v2-what-it-is-and-how-to-implement-it-2025","status":"publish","type":"post","link":"https:\/\/www.agenciareinicia.com\/en\/blog\/google-consent-mode-v2-what-it-is-and-how-to-implement-it-2025\/","title":{"rendered":"Google Consent Mode V2: what it is and how to implement it [2025]."},"content":{"rendered":"\n
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1. New Cookie and Digital Marketplace Laws in 2024.><\/a><\/p>\n\n\n\n

What is Consent Mode V2? -><\/a><\/p>\n\n\n\n

2.1. Difference between Consent Mode V1 and V2 -><\/a><\/p>\n\n\n\n

2.2. Benefits of using Consent Mode V2 -><\/a><\/p>\n\n\n\n

3. How to Configure Consent Mode V2 – How to Configure Consent Mode V2 – How to Configure Consent Mode V2><\/a><\/p>\n\n\n\n

3.1. Consent Mode V2 – Implementation modes><\/a><\/p>\n<\/div>\n<\/div>\n\n

In the digital marketing universe everything is constantly evolving. It is necessary to update knowledge and technical aspects on a recurring basis to maintain or increase the relevance of your business within the sector. If we focus on the section of data privacy,<\/strong> the constant regulations of the Data Protection Act (RGPD)<\/em>, the Cookies Act <\/em>or the Digital Markets Act (DMA),<\/em> make necessary changes within the websites to comply with all current regulations, and thus avoid penalties or loss of relevant information. <\/p>\n\n

Last January, the Cookie law was updated, <\/strong>while the Digital Markets Act,<\/a> which began its process of change at the end of 2023, set a deadline of March 6 to comply with all its requirements.<\/strong> The regulation governs the tracking of users through cookies – both for analytical and advertising purposes – and has brought an immediate response from Google: its new Consent Mode V2. An update of the already existing version 1, which had been implemented years ago. <\/p>\n\n

At Agencia Reinicia we will explain everything you need to know about Google Consent Mode V2 so that you can continue to optimize your business based on real data in an effective way.<\/p>\n\n

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At Reinicia_ <\/strong>we implement Consent Mode V2 on your website.<\/p>\n<\/div>\n\n\n\n

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more information<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

New Cookie and Digital Marketplace Laws in 2024<\/h2>\n\n

The new Digital Markets law in Europe dictates that explicit permission <\/strong>must be obtained for the collection and use of personal data of European citizens, <\/strong>both in advertising and analytical research. It refers to the blocking of Third-Party Cookies, which are necessary for the use of the personalized ads or remarketing function through Google Ads. <\/p>\n\n

This is in addition to the update of the cookie law<\/strong> (which came into force in January 2024), where the main change marked that the ‘Reject Cookies’<\/em> button should be visible, with the same font and color as the ‘Accept Cookies’<\/em> button. This marks a considerable change in this respect, as a large majority of users will refuse cookie consent, influencing the amount of actual data obtained. <\/p>\n\n

Failure to comply with such laws will result in the possibility of fines, which could amount to up to 10% of the company’s annual revenues. In the event of a second penalty, the figure could rise to 20%. This is where Google’s Consent Mode V2 comes in. Its function is to keep websites and businesses within the law with the least possible harm when it comes to capturing relevant data, <\/strong>used for both analytics and advertising purposes. <\/p>\n\n

What is Consent Mode V2? <\/h2>\n\n

Consent Mode V2 is the solution provided by Google to help website owners to comply with all legal regulations related to data protection in force, while still obtaining the benefits that platforms such as Google Analytics or Google Ads bring <\/strong>to each of the businesses related to such websites.<\/p>\n\n

With it, analytical and advertising measurement will continue to be optimal when creating personalized campaigns, defining audiences or creating segmentations. Consent Mode V2 avoids the loss of information of all those users who reject the tracking in the initial cookie banner, since through data modeling -which uses previous behaviors of users who did accept consent-, information is obtained from between 60% and 70% of these users, <\/strong>minimizing the loss of these users. <\/p>\n\n

\"Google<\/figure>\n\n

Difference between Consent Mode V1 and V2 <\/h3>\n\n

The difference between the two versions lies in the parameters that are collected<\/strong>. V1 only referred to ad_storage<\/em> (data storage for marketing purposes) and analytics_storage<\/em> (data storage for analytics purposes). In V2, however, two new parameters have been added, related to the advertising part: <\/p>\n\n