{"id":22619,"date":"2017-10-24T08:00:47","date_gmt":"2017-10-24T06:00:47","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/blog\/10-tools-to-manage-your-social-networks\/"},"modified":"2026-03-13T23:31:20","modified_gmt":"2026-03-13T22:31:20","slug":"10-tools-to-manage-your-social-networks","status":"publish","type":"post","link":"https:\/\/www.agenciareinicia.com\/en\/blog\/10-tools-to-manage-your-social-networks\/","title":{"rendered":"10 tools to manage your Social Networks"},"content":{"rendered":"\n

The figure of a Community Manager<\/strong> and a Social Media Manager (SSM)<\/strong> is essential in any digital business and is becoming increasingly important within companies. In addition to publishing on social networks, as many think they do, they have to analyze and measure the reputation of the brand on the networks (“listen” to the network), establish relationships with the community, analyze all the data and report them to the company. Fortunately, there are many social media tools<\/strong> on the Internet to help them manage the day-to-day management of social networks, for different budgets and needs. In Agencia Reinicia we have prepared a selection of 10 tools that will make all this work much more bearable, let’s go there! <\/p>\n\n

Content programming tools<\/h2>\n\n

Managing the content of one or more<\/strong> social media accounts<\/strong> at the same time can sometimes be a tedious and chaotic job. This is why scheduling the content of publications is one of the best weapons of a Community Manager. <\/p>\n\n

What tools can I use? There are several options on the market, but we choose the following: <\/p>\n\n

Hootsuite<\/h3>\n
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\"Hootsuite\"<\/figure>\n<\/div>\n

Hootsuite<\/a> is one of the most widely used tools for social media management and scheduling. In its free version, we can work with up to three different profiles between Twitter, Facebook, Google+ , Youtube, Linkedin, WordPress<\/strong> or Instagram <\/strong>and in the same control panel. It also offers the possibility of analyzing<\/strong> and monitoring<\/strong> the results of our brand or product in the networks and, recently, it has included the possibility of carrying out sweepstakes and contests<\/strong> directly from the tool. <\/p>\n\n

Metricool<\/h3>\n
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\"metricool\"<\/figure>\n<\/div>\n

Metricool <\/a>is a tool similar to Hootsuite: it helps us with the scheduling of publications<\/strong> and offers us analytical data<\/strong> on the results of social networks (Twitter, Facebook, Linkedin and Instagram) so that we can successfully manage our strategy. It is a more visual and modern<\/strong> tool than Hootsuite and its operation is similar. <\/p>\n\n

In addition to social networks, it allows you to monitor the web<\/strong> and your blog<\/strong> posts. Thus, we can see page views, traffic sources, countries, and also blog comments, times shared on social networks and publications. <\/p>\n\n

There is a free version (forever), although the Premium version offers many more possibilities and is priced from $9.99 per month.<\/p>\n\n

3. Onlypult<\/h3>\n
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\"OnlyPult\"<\/figure>\n<\/div>\n

Instagram<\/strong>, however, we can’t schedule it with just any tool. Although there are several on the market at Restart we like Onlypult<\/a>, a tool that will allow us to schedule Instagram videos and images from the computer<\/strong>, analyze<\/strong> the results and manage<\/strong> multiple accounts at the same time. There is a free 7-day trial version, and then prices start at $8.40 per month. <\/p>\n\n

Analysis of results<\/h2>\n\n

Within each social network, there are specific tools for analyzing the status of your social networks: on Facebook, Twitter, Instagram… Even content scheduling tools such as Hootsuite offer their own reports. But sometimes the data they offer us is not enough, so it is necessary to resort to other tools more specific to each tool<\/span>. An example is Followerwonk on Twitter: <\/p>\n\n

4. Followerwonk<\/h3>\n
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\"followerwonk\"<\/figure>\n<\/div>\n

Followerwonk<\/a> helps you understand the growth of your social network on Twitter<\/strong>. You can find influencers<\/strong> within your sector, know your followers<\/strong>, where they are, what they write, who they follow… and compare the data with your competitors<\/strong>. With the help of its graphs we can also see the overlap between our audience, to find common aspects, find out who stops following us and at what time and know the value of each of them. <\/p>\n\n

The free version in this case is a bit limited to make an analysis of the followers, and the paid version costs from $29.00 per month.<\/p>\n\n

Day-to-day monitoring<\/h2>\n\n

5. Google Alerts<\/h3>\n
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\"Google<\/figure>\n<\/div>\n

Google Alerts<\/a> is a simple tool from Google that sends you personalized email alerts<\/strong> when content appears on the Internet that matches the set of search terms previously selected by the user (alerts). You can choose the frequency of delivery, region, quantity and languages and Google Alerts will send you an email with the results. <\/p>\n\n

It collects information from all fields and sectors, from sports, historical figures, or musical groups to specific brands.<\/p>\n\n

It is a totally free tool.<\/p>\n\n

6. SocialMention<\/h3>\n
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\"SocialMention\"<\/figure>\n<\/div>\n

SocialMention<\/a> allows you to know in real time what is being said about your brand or product both on social networks and on the web (blogs, social networks and web pages that publish images, videos and links) in a simple way. Just like Google Alerts, it allows us to create alerts<\/strong>, but we can also download the data, know the keywords<\/strong> with the greatest impact for our brand, know the users with the highest engagement<\/strong> in your networks, the hashtags<\/strong> most linked to the brand and through which media<\/strong> the most mentions of the brand are made. <\/p>\n\n

Socialmention performs a brand analysis according to 4 parameters<\/strong>:<\/p>\n\n