{"id":22576,"date":"2017-07-25T09:32:38","date_gmt":"2017-07-25T07:32:38","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/blog\/define-your-target-audience-in-facebook-ads-ii\/"},"modified":"2026-03-13T23:30:28","modified_gmt":"2026-03-13T22:30:28","slug":"define-your-target-audience-in-facebook-ads-ii","status":"publish","type":"post","link":"https:\/\/www.agenciareinicia.com\/en\/blog\/define-your-target-audience-in-facebook-ads-ii\/","title":{"rendered":"Define your target audience in Facebook Ads (II)"},"content":{"rendered":"\n

Choosing the target audience of the campaign and the budget will determine how many people we impact with our advertising on Facebook Ads. One of its main advantages is that it allows us to segment very deeply to whom we want to direct our ads, and is in turn one of the most important points in a marketing strategy. <\/p>\n\n

Are you ready? Let’s start with the second step to launch a Facebook Ads campaign. <\/p>\n

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1. Choose your target audience<\/h2>\n\n

From a marketing point of view, one of the first steps we have to take is to decide to whom we want to direct our campaign, that is to say, to define our target or objective public<\/strong>. Why? Because we will not advertise in the same way to a 20-year-old as to a 65-year-old, nor will it be the same for a person who does not yet know us as for a customer who occasionally buys from my store. A simple way to identify my target audience is by defining buyer personas<\/strong>. <\/p>\n\n

1.1. Buyer personas<\/h3>\n\n

A buyer persona is a representation of our end consumer<\/strong>, with all possible data. We will have to put ourselves in our customer’s shoes and identify the characteristics that define him: age, gender, demographic location, habits, tastes, fears… This could be an example of one of our buyer personas, Guillermo Aguilar: <\/p>\n

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\"buyer_person\"<\/figure>\n<\/div>\n

What is the purpose of defining our buyer persona?<\/strong> By identifying each of our potential customers, putting ourselves in their shoes, we will know what is the best way to impact them, on which pages or platforms, at what times, what type of advertising could be more attractive to them, etc. In our example, we could decide to impact Guillermo using Facebook Ads because he is used to using social networks, as long as we adapt the advertising to his needs and tastes. For recreational activities, it would be better to advertise to him on weekends, when he is looking for something to do with his young children. <\/strong><\/p>\n\n

1.2. Identify your target for promotion<\/h3>\n\n

Our buyer persona profiles divide our Target Audience into smaller groups, so it is easier to focus on what each of them needs to facilitate our communication with them. Am I going to find my customers on Facebook?<\/strong> If the answer is yes, let’s move on. If on the other hand we won’t find them, we will have to think about other channels for our promotion.<\/p>\n\n

Here is an example of a possible client (Guillermo Aguilar) that we want him to know about our agency of routes in the mountains of Madrid:<\/p>\n\n

Client: Mountain routes agency in Madrid<\/strong><\/em><\/p>\n\n