{"id":22448,"date":"2026-10-21T13:35:07","date_gmt":"2026-10-21T11:35:07","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/blog\/zoho-crm-vs-hubspot-detailed-comparison-2025\/"},"modified":"2026-10-22T14:22:23","modified_gmt":"2026-10-22T12:22:23","slug":"zoho-crm-vs-hubspot-detailed-comparison-2025","status":"publish","type":"post","link":"https:\/\/www.agenciareinicia.com\/en\/blog\/zoho-crm-vs-hubspot-detailed-comparison-2025\/","title":{"rendered":"Zoho CRM vs. HubSpot: Comparison and Actual Prices in 2026"},"content":{"rendered":"\n

Based on the list prices as of October 2026, Zoho CRM costs significantly less than HubSpot<\/strong>: for 10 users on the mid-tier plan, the difference in software costs is around \u20ac30,000 over three years. HubSpot has the edge in quick setup and integrated inbound marketing. Which one is right for you depends on how your team works. <\/p>\n\n

Updated on October 20, 2026, with prices from the official websites and the calculation assumptions clearly listed so you can recalculate using your own numbers. If you’re starting from scratch, read first about what Zoho CRM is and how it works<\/a>. <\/p>\n\n

Zoho CRM vs. HubSpot in 30 Seconds<\/strong><\/p>\n\n

<\/th>Zoho CRM<\/th>HubSpot Sales Hub<\/th><\/tr><\/thead>
Admission price<\/strong><\/td>Free for up to 3 users. Standard: $14 per user per month (billed annually) <\/td>Free for up to 2 users. Starter: \u20ac20 per license per month without a promotion (there is a temporary promotion of \u20ac10 for new customers) <\/td><\/tr>
A realistic price for 10 users<\/strong><\/td>Professional: $230 per month (billed annually)<\/td>Salary: \u20ac1,000 per month, plus a mandatory signing bonus of US$1,500<\/td><\/tr>
Learning Curve<\/strong><\/td>Longer: performs well when customized<\/td>Shorter: predefined structure; you start earlier<\/td><\/tr>
Customization<\/strong><\/td>Very high: custom modules from the payment plans<\/td>Sign up for Pro, but custom objects require Enterprise<\/td><\/tr>
Integrated Marketing<\/strong><\/td>CRM Campaign Module; Advanced Marketing with Other Zoho Applications<\/td>Marketing Hub on the same platform (sold separately)<\/td><\/tr>
Who is it for?<\/strong><\/td>SMEs with their own processes that want to control costs and scale up to a suite of solutions<\/td>Teams that prioritize a quick start and rely on inbound marketing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Table of Contents: Zoho CRM vs. HubSpot<\/strong><\/p>\n\n

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    \n
  1. What is Zoho CRM, and what is HubSpot?<\/a><\/li>\n\n\n\n
  2. Actual Prices<\/a><\/li>\n\n\n\n
  3. What Makes Zoho CRM Stand Out<\/a><\/li>\n\n\n\n
  4. What Sets HubSpot Apart<\/a><\/li>\n\n\n\n
  5. Billing and Compliance in Spain<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n
    \n
      \n
    1. How to Migrate from HubSpot to Zoho CRM<\/a><\/li>\n\n\n\n
    2. Which One to Choose Based on Your Situation<\/a><\/li>\n\n\n\n
    3. Frequently Asked Questions<\/a><\/li>\n\n\n\n
    4. Conclusion<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n

      What is Zoho CRM, and what is HubSpot?<\/h2>\n\n

      Both are full-featured CRM systems, and both serve a Spanish small business. They come from different backgrounds, and that background explains almost all of their differences<\/strong>. <\/p>\n\n

      Zoho CRM<\/strong> is part of an ecosystem of business applications (accounting, support, projects, analytics) that share users and data. Its strength lies in its ability to adapt to your processes<\/strong> with customizable modules, fields, and automations. It\u2019s a good fit for small and medium-sized businesses that have their own unique sales approach. <\/p>\n\n

      HubSpot<\/strong> started out as inbound marketing software and built its CRM around that concept: attracting leads with content, nurturing them, and passing them on to sales. Its strength is that everything works from day one<\/strong> with a pre-designed structure. It\u2019s a good fit for teams that want to get started quickly and generate leads primarily through marketing. <\/p>\n\n

      If you’re still unsure about what you need (an operational CRM for day-to-day sales activities, an analytical CRM, or a collaborative CRM for cross-departmental use), review the different types of CRM<\/a> before continuing.<\/p>\n\n

      Actual Prices: How Much Each One Costs<\/h2>\n\n

      In both cases, the list price is just the starting point. What you actually pay depends on the plan you need<\/strong>, not the one that appears first on the page.<\/p>\n\n

      List Prices in 2026<\/h3>\n\n

      These are the prices per user (Zoho) or per license (HubSpot) per month, excluding VAT<\/strong>. The Zoho CRM prices are taken from its official edition comparison<\/a>, which as of October 15, 2026, only showed amounts in dollars; we\u2019ve added an approximate conversion based on the European Central Bank\u2019s reference exchange rate as of October 14, 2026 (1 \u20ac = 1.1195 US$). The HubSpot prices are taken from its Sales Hub pricing page,<\/a> accessed from Spain on October 20, 2026, which already displays them in euros. If, when you sign up for Zoho, they offer you prices in euros, use those<\/strong>: they are the ones you\u2019ll pay. <\/p>\n\n

      Level<\/th>Zoho CRM (annual\/monthly billing)<\/th>HubSpot Sales Hub<\/th><\/tr><\/thead>
      Free<\/td>$0, up to 3 users<\/td>0 \u20ac, up to 2 users<\/td><\/tr>
      Home<\/td>Standard: 14 US$ \/ 20 US$ (\u2248 12.51 \u20ac \/ 17.87 \u20ac)<\/td>Starter: \u20ac20 without the promotion. The website also features a limited-time promotion of \u20ac10 for new customers <\/td><\/tr>
      Intermediate<\/td>Professional: 23 US$ \/ 35 US$ (\u2248 20.54 \u20ac \/ 31.26 \u20ac)<\/td>Pro: starting at 100 \u20ac. Mandatory contribution: 1,500 US$ (\u2248 1,340 \u20ac), one-time payment <\/td><\/tr>
      Advanced<\/td>Enterprise: $40 \/ $50 (\u2248 \u20ac35.73 \/ \u20ac44.66)<\/td>Enterprise: starting at 175 \u20ac. Mandatory fee: 3,500 US$ (\u2248 3,126 \u20ac), one-time payment <\/td><\/tr>
      Top<\/td>Ultimate: $52 \/ $65 (\u2248 \u20ac46.45 \/ \u20ac58.06)<\/td>No equivalent in Sales Hub<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

      The equivalence between tiers is approximate, because they do not include exactly the same features. Both providers charge VAT separately. For details on each Zoho plan, see Zoho CRM: Free vs. Paid<\/a>. <\/p>\n

      <\/p>\n\n

      \"Bar
      Price per user or license per month, excluding VAT. Zoho: annual billing, converted at the ECB exchange rate; HubSpot: price in euros as of October 20, 2026. <\/figcaption><\/figure>\n\n

      What’s Not Listed in the Price Table<\/h3>\n\n

      The table compares rates. These details affect the actual bill<\/strong>, so it’s a good idea to review them before signing:<\/p>\n\n