{"id":9892,"date":"2021-06-29T11:48:24","date_gmt":"2021-06-29T09:48:24","guid":{"rendered":"https:\/\/reinicia.agenciareinicia.com\/?post_type=casos&#038;p=9892"},"modified":"2022-09-16T16:09:04","modified_gmt":"2022-09-16T14:09:04","slug":"loewe-worldwide","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/loewe-worldwide\/","title":{"rendered":"Loewe"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull nt6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Challenges faced<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Loewe is one of the most important luxury fashion houses in the world.<br>Today, master craftsmen combine their knowledge with new technology as well as an innovative creative philosophy to give life to contemporary, authentic and desirable items.<br>Loewe asked us &gt;&gt;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>To improve their brand positioning<\/li><li>To protect their brand against websites that sell Loewe imitations<\/li><li>To carry out Prepare performance testing reports for their new store<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Our solution<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>We carried out an initial SEO analysis in Spanish and English. This included:<ul><li>Onsite and offsite auditing (audit?)<\/li><li>Keyword research and SEO strategy<\/li><\/ul><\/li><li>We supported their tech team to improve their international SEO<\/li><li>We defined the website structure so that it had a strong foundation in international SEO<\/li><li>We optimized categories and product data<\/li><li>We carried out research and analysis Web Analytics of their online store:<ul><li>Measurement plan, with objectives, KPIs, and other metrics<\/li><li>Dashboard and biannual proposals for improvements<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div id=\"imagen-carousel-block_613a86d1bad68\" class=\"imagen-carousel relative\">\n\t\t\t<div class=\"owl-carousel-wrapper\">\n\t\t\t<div class=\"owl-carousel\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"single relative\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"847\" src=\"https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-1-774x1024.jpg\" class=\"br1\" alt=\"\" srcset=\"https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-1-774x1024.jpg 774w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-1-227x300.jpg 227w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-1-768x1016.jpg 768w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-1-1161x1536.jpg 1161w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-1.jpg 1210w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"single relative\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"847\" src=\"https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-2-774x1024.jpg\" class=\"br1\" alt=\"\" srcset=\"https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-2-774x1024.jpg 774w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-2-227x300.jpg 227w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-2-768x1016.jpg 768w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-2-1161x1536.jpg 1161w, https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/06\/Loewe-2.jpg 1210w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<script type=\"text\/javascript\">\n\twindow.addEventListener('load', function(){\n\t    jQuery(document).ready(function($) {\n\t\t\t$('#imagen-carousel-block_613a86d1bad68 .owl-carousel').owlCarousel({\n\t\t\t    loop:true,\n\t\t\t    margin:32,\n\t\t\t    nav: true,\n\t            navText: [\n\t                \"<span class='ba b--black br1 dib pa3 f4 flex justify-center items-center mr2'><<\/span>\",\n\t                \"<span class='ba b--black br1 dib pa3 f4 flex justify-center items-center ml2'>><\/span>\"\n\t            ],\n\t\t\t    responsiveClass:true,\n\t\t\t    autoHeight:true,\n\t\t\t    responsive:{\n\t\t\t        0:{\n\t\t\t            items:1,\n\t\t\t            nav:true\n\t\t\t        },\n\t\t\t        600:{\n\t\t\t            items:1,\n\t\t\t            nav:true\n\t\t\t        },\n\t\t\t        1000:{\n\t\t\t            items:1,\n\t\t\t            nav:true,\n\t\t\t        }\n\t\t\t    }\n\t\t\t})\n\t    });\n\t});\n\t<\/script>\n\n\t<style>\n\t\t.block-editor-block-list__block #imagen-carousel-block_613a86d1bad68 .single {\n\t\t\tdisplay: none;\n\t\t}\n\t\t.block-editor-block-list__block #imagen-carousel-block_613a86d1bad68 .single:first-child {\n\t\t\tdisplay: block;\n\t\t}\n\t\t.block-editor-block-list__block #imagen-carousel-block_613a86d1bad68 .owl-carousel-wrapper:after {\n\t\t\tcontent: \"<  O O O O O  >\";\n\t    \ttext-align: center;\n    \t\tdisplay: block;\n\t\t}\n\t<\/style>\n\n\t<\/div>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group ba b--blue has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What we achieved together<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>SEO<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Notable improvement in indexing thanks to technical changes<\/li><li>Increase in search engine traffic by over 400% in 3 years. More than 300,000 visits per month just from search engines<\/li><li>Increase in sales coming from search engine traffic: more than 250% in 3 years<\/li><li>Positioning of trademarks on search engines. Protection against piracy<\/li><li>Measuring potential product demand to understand market preferences<\/li><\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Web Analytics<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Activity monitoring of the international store from just one document<\/li><li>Higher quality improvement proposals thanks to trustworthy indicators<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.agenciareinicia.com\/wp-content\/uploads\/sites\/2\/2021\/06\/maniqui-medidas-agencia-reinicia-marketing-digital.jpg\" alt=\"maniqu\u00ed medidas cinta\" class=\"wp-image-9902\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Team<\/h3>\n\n\n\n<div id=\"equipo-cards-block_60671ce6a5ba3\" class=\"equipo-cards\">\n\n\t\n\t\t<div class=\"flex flex-wrap nl2 nr2\">\n\n\t\t\t\n\t\t\t\t<div class=\"single bg-light-gray flex mt3 mh2 flex-auto\">\n\t\t\t\t\t<div class=\"thumb w3 w4-l ba b--light-gray bg-top cover flex-shrink-0\" style=\"background-image: url( 'https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/04\/Nestor-Tejero-02-683x1024-1-200x300.jpg' );\"><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"text pa3\">\n\t\t\t\t\t\t<h4 class=\"mt0 mb0 f6 dark-gray ttu tracked f5\">N\u00e9stor Tejero Bermejo<\/h4>\n\t\t\t\t\t\t<h5 class=\"mt0 mb3 black f4\">Managing Director<\/h5>\n\t\t\t\t\t\t<p class=\"dark-gray ma0\">N\u00e9stor manages Reinicia_ and advises both big and small clients within various industries. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"single bg-light-gray flex mt3 mh2 flex-auto\">\n\t\t\t\t\t<div class=\"thumb w3 w4-l ba b--light-gray bg-top cover flex-shrink-0\" style=\"background-image: url( 'https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2022\/09\/vir3-compressed-683x1024-1-200x300.jpg' );\"><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"text pa3\">\n\t\t\t\t\t\t<h4 class=\"mt0 mb0 f6 dark-gray ttu tracked f5\">Virginia Barrios<\/h4>\n\t\t\t\t\t\t<h5 class=\"mt0 mb3 black f4\">Content and Social Media Manager<\/h5>\n\t\t\t\t\t\t<p class=\"dark-gray ma0\">It doesn\u2019t matter how many new social networks are invented, Virginia has created a profile for all <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\n<\/div>\n\n<style>\n\n@media screen and (min-width: 60em) {\n\t#equipo-cards-block_60671ce6a5ba3 .single {\n\t    flex-basis: calc(50% - 1rem);\n\t}\n}\n\n<\/style>\n\n\n\n<p><a href=\"\/team\">-&gt; Meet the team <\/a><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"double-cta-block_60c3278b7c6dd\" class=\"double-cta alignfull flex-l  has-background estilo-1 \">\n\n\t<div class=\"w-50-l pv4 pv5-l flex justify-end has-background bt bb b--black has-yellow-background-color\">\n\n\n\n\t\t<div class=\"title ph3  f3 f2-l black\">\n\t\t\tYou are smart_ let&#8217;s make your marketing smart too\t\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"w-50-l pv5-l has-background bt bb b--black has-white-background-color pv4\">\n\n\t\t<div class=\"buttons ph3 pl4-l flex-l pb6 pb4-l overflow-hidden\">\n\n\t\t\t<div>\n\n\t\t\t<div class=\"dark-gray mb4 \">\n\t\t\t\tTell us how you want us to meet\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"mb3 wp-block-button mw5 relative z-1\">\n\t\t\t\t\t<a href=\"\/en\/contact-us\/\" class=\"ba wp-block-button__link has-blue-color has-text-color flex items-center bg-white\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">email<\/span> Write\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"wp-block-button mw5 relative z-1\">\n\t\t\t\t\t<a href=\"tel:+34670747115\" class=\"ba wp-block-button__link has-blue-color has-text-color flex items-center bg-white\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">call<\/span> +34 670 74 71 15\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"illustration relative\">\n\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"img absolute relative-l\" width=\"300\" src=\"\/wp-content\/uploads\/2021\/11\/Identidad_Marca_b.png\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t<\/div>\n\n<\/div>\n\n<style>\n\t#double-cta-block_60c3278b7c6dd .title,\n\t#double-cta-block_60c3278b7c6dd .buttons {\n\t\tmax-width: 48rem;\n\t}\n\t.double-cta .illustration .img {\n\t    left: 8rem;\n    \ttop: -16rem;\n\t}\n\t.wp-block .double-cta .modal {\n\t\tdisplay: none;\n\t}\n\t.jquery-modal.blocker {\n\t\tpadding: 1rem;\n\t}\n\t.jquery-modal .modal {\n\t\twidth: 100%;\n\t\tpadding: 1rem;\n\t}\n\n\t@media screen and (min-width: 30em) {\n\t\t.double-cta .illustration .img {\n\t\t\tleft: -7rem;\n\t\t\ttop: 2rem;\n\t\t}\n\t}\n\t@media screen and (max-width: 30em) {\n\t\t.double-cta.estilo-2 .wp-block-button {\n\t\t    max-width: 14rem;\n\t\t}\n\t\t.double-cta.estilo-2 .illustration .img {\n\t    \ttop: -15rem;\n\t\t}\n\t}\n\n<\/style>\n\n\n<div class=\"wp-block-group alignfull has-black-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-white-color has-text-color wp-block-heading\">Related services<\/h3>\n\n\n<div id=\"servicios-relacionados-carousel-block_60e30d5a75026\" class=\"servicios-relacionados-carousel  has-white-color has-text-color mb5\">\n\t<div class=\"owl-carousel-wrapper\">\n\t\t<div class=\"owl-carousel\">\n\n\t\t\t\n\t\t  \t\t\t<div class=\"has-white-background-color related-service\">\n\n\t\t\t\t\t\t<a class=\"flex items-center justify-center thumbnail pa4\" href=\"https:\/\/www.agenciareinicia.com\/en\/service\/seo-consultancy\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2021\/05\/white-seo.svg\" class=\"w4 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<div class=\"pa4\">\n\n\t\t\t\t\t\t\t<h2 class=\"mv0 f4\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agenciareinicia.com\/en\/service\/seo-consultancy\/\" class=\"link black\">\n\t\t\t\t\t\t\t\t\tSEO\u00a0Consultancy\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t\t\t  \t\t\t\t\t\t<p class=\"dark-gray\">\n\t\t  \t\t\t\t\t\t\t\nTogether we will define your action plan and begin to make changes. It\u2019s important that you under&#8230;\t\t\t\t\t\t\t\t<\/p>\n\t\t  \t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"mb0\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agenciareinicia.com\/en\/service\/seo-consultancy\/\" class=\"link blue\">\n\t\t\t\t\t\t\t\t\t-> View service\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t  \t\t\t<div class=\"has-white-background-color related-service\">\n\n\t\t\t\t\t\t<a class=\"flex items-center justify-center thumbnail pa4\" href=\"https:\/\/www.agenciareinicia.com\/en\/service\/web-analytics\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.agenciareinicia.com\/en\/wp-content\/uploads\/sites\/5\/2022\/09\/white-scale.svg\" class=\"w4 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<div class=\"pa4\">\n\n\t\t\t\t\t\t\t<h2 class=\"mv0 f4\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agenciareinicia.com\/en\/service\/web-analytics\/\" class=\"link black\">\n\t\t\t\t\t\t\t\t\tWeb\u00a0Analytics\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t\t\t  \t\t\t\t\t\t<p class=\"dark-gray\">\n\t\t  \t\t\t\t\t\t\tWe help you gather information, draw conclusions that are actually relevant, and carry out timely fo&#8230;\t\t\t\t\t\t\t\t<\/p>\n\t\t  \t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"mb0\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agenciareinicia.com\/en\/service\/web-analytics\/\" class=\"link blue\">\n\t\t\t\t\t\t\t\t\t-> View service\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t  \t\t\t<div class=\"has-white-background-color related-service\">\n\n\t\t\t\t\t\t<a class=\"flex items-center justify-center thumbnail pa4\" href=\"https:\/\/www.agenciareinicia.com\/en\/service\/online-shop-web-optimization\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<div class=\"pa4\">\n\n\t\t\t\t\t\t\t<h2 class=\"mv0 f4\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agenciareinicia.com\/en\/service\/online-shop-web-optimization\/\" class=\"link black\">\n\t\t\t\t\t\t\t\t\tCRO\u00a0&#8211;\u00a0Web\u00a0optimization\u00a0\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t\t\t  \t\t\t\t\t\t<p class=\"dark-gray\">\n\t\t  \t\t\t\t\t\t\tConstantly optimizing the performance of your website or online shop is the simplest way to \nimprove&#8230;\t\t\t\t\t\t\t\t<\/p>\n\t\t  \t\t\t\t\t\n\t\t\t\t\t\t\t<p class=\"mb0\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agenciareinicia.com\/en\/service\/online-shop-web-optimization\/\" class=\"link blue\">\n\t\t\t\t\t\t\t\t\t-> View service\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<style>\n\t.servicios-relacionados-carousel .owl-item:nth-child(even) .thumbnail,\n\t.acf-block-preview .servicios-relacionados-carousel .related-service:nth-child(even) .thumbnail {\n\t\tbackground-color: var(--color-blue);\n\t}\n\t.servicios-relacionados-carousel .owl-item:nth-child(odd) .thumbnail,\n\t.acf-block-preview .servicios-relacionados-carousel .related-service:nth-child(odd) .thumbnail {\n\t\tbackground-color: var(--color-green);\n\t}\n\t.servicios-relacionados-carousel .owl-carousel .owl-item img {\n\t\twidth: 8rem;\n\t}\n\n\t.acf-block-preview .servicios-relacionados-carousel .owl-carousel {\n\t\tdisplay: flex;\n\t\tflex-wrap: wrap;\n\t    margin: 0 -1rem;\n\t}\n\t.acf-block-preview .servicios-relacionados-carousel .related-service {\n\t\tflex-basis: calc(33% - 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