{"id":23529,"date":"2026-08-29T12:57:24","date_gmt":"2026-08-29T10:57:24","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/casos-exito\/aunna-bot-inteligente-zoho-salesiq\/"},"modified":"2026-09-30T10:09:18","modified_gmt":"2026-09-30T08:09:18","slug":"aunna-bot-inteligente-zoho-salesiq","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/aunna-bot-inteligente-zoho-salesiq\/","title":{"rendered":"How AUNNA Reduced Member Inquiries by 65% Using a Zoho SalesIQ Bot"},"content":{"rendered":"\n
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Starting challenges<\/h2>\n\n\n\n
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AUNNA is an association with thousands of active members who have access to a private intranet full of useful content. The problem wasn’t a lack of information, but rather access to it. They needed >> <\/p>\n\n\n\n

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  1. Members preferred to call or write rather than search on their own<\/li>\n\n\n\n
  2. The administrative team handled dozens of repetitive inquiries every day<\/li>\n\n\n\n
  3. A constant sense of urgency and operational overload<\/li>\n\n\n\n
  4. Without a quick way to find content already published on the intranet<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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    This is how we resolved it<\/h2>\n\n
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    • A smart bot powered by Zoho SalesIQ<\/strong>, integrated into the intranet, that interacts with the partner through a decision tree.<\/li>\n\n\n\n
    • Identifying the actual need<\/strong> through guided questions, without the client having to know exactly what to look for.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      • An advanced search tool in WordPress<\/strong>\u2014which the bot links to directly\u2014that finds information using keywords, phrases, and tags.<\/li>\n\n\n\n
      • Reusing existing content<\/strong> by turning what has already been published on the intranet into immediate, context-specific answers.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n
        <\/div>\n\n
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        We get together<\/h2>\n\n\n\n
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        1. +640 monthly inquiries<\/strong> resolved independently by the bot, without manual intervention.<\/li>\n\n\n\n
        2. +60 hours<\/strong> of work saved each month for the administrative team.<\/li>\n\n\n\n
        3. -60%<\/strong> reduction in the average time taken to resolve members’ questions.<\/li>\n\n\n\n
        4. Less operational stress and less of a sense of daily urgency among the team.<\/li>\n<\/ol>\n<\/div>\n\n\n\n
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          \"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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          Team involved<\/h3>\n\n
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          <\/div>\n\t\t\t\t\t\n\t\t\t\t\t
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          Elena Rojo<\/h4>\n\t\t\t\t\t\t

          Responsable de Comunicaci\u00f3n, Eventos y Formaciones<\/h5>\n\t\t\t\t\t\t

          Product Owner y Scrum M\u00e1ster a ratitos<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t

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          Paolo Bergamelli<\/h4>\n\t\t\t\t\t\t

          L\u00edder de Tecnolog\u00eda – CRM \/ ERP | WebApps | Bots | LLMs<\/h5>\n\t\t\t\t\t\t

          Se encarga de que nunca falte Taleggio en la agencia. Un maestro reponiendo siempre a tiempo.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\n<\/div>\n\n