{"id":23074,"date":"2026-08-28T08:37:20","date_gmt":"2026-08-28T06:37:20","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/casos-exito\/how-breezom-digitized-its-real-estate-sales-funnel-with-zoho\/"},"modified":"2026-08-31T09:58:32","modified_gmt":"2026-08-31T07:58:32","slug":"how-breezom-digitized-its-real-estate-sales-funnel-with-zoho","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/how-breezom-digitized-its-real-estate-sales-funnel-with-zoho\/","title":{"rendered":"How Breezom Digitized Its Real Estate Sales Funnel with Zoho"},"content":{"rendered":"\n
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Starting challenges<\/h2>\n\n\n\n
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Breezom has a small but highly agile structure and a large volume of business: a network of agents spread across different regions, more than 24,000 inquiries per year, and more than 100 transactions annually. They needed >> <\/p>\n\n\n\n

\"A<\/figure>\n<\/div>\n\n\n\n
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  1. Lack of true traceability of transactions by funding channel<\/li>\n\n\n\n
  2. Difficulty in Measuring the ROI of the Digital Marketing Mix<\/li>\n\n\n\n
  3. Inconsistent tracking processes between presales and sales<\/li>\n\n\n\n
  4. Disjointed systems and manual processes, with limited visibility for management<\/li>\n\n\n\n
  5. A previous technology project that did not move forward due to a lack of insight into real estate processes<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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    This is how we resolved it<\/h2>\n\n
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