{"id":21626,"date":"2021-07-06T09:14:52","date_gmt":"2021-07-06T07:14:52","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/casos-exito\/telefonica-sponsorships-2\/"},"modified":"2025-08-27T13:37:16","modified_gmt":"2025-08-27T11:37:16","slug":"telefonica-sponsorships-2","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/telefonica-sponsorships-2\/","title":{"rendered":"Telef\u00f3nica Sponsorships"},"content":{"rendered":"\n
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Starting challenges<\/h2>\n\n\n\n
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Telef\u00f3nica S.A. is a Spanish multinational telecommunications company. Among its social activities, it promotes entities in the fields of art and sports, each with its own social networks. <\/p>\n\n\n\n

I was looking for >><\/p>\n\n\n\n

  1. Increase engagement in each of them.<\/li>
  2. Increase the community of followers<\/li><\/ol>\n<\/div>\n\n\n\n
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    \"people<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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    This is how we resolved it<\/h2>\n\n
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    Definition of different specific routes of action to achieve the objectives set: <\/strong><\/p>\n\n\n\n

    \"twitter<\/figure>\n<\/div>\n\n\n\n
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    • General Social Media Strategy for Telef\u00f3nica Sponsorships<\/li>
    • Social Media Strategy for Viaje al Interior de la Cultura and Movistar Team<\/li>
    • Work methodology to homogenize communication over time.<\/li>
    • Action Plans for Culture Inland Trip and Movistar Team<\/li>
    • Conducting monthly sweepstakes and promotions to energize the Community in each of the social networks.<\/li>
    • Preparation of a Contingency Plan<\/li><\/ul>\n<\/div>\n<\/div>\n\n
      <\/div>\n\n
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      We get together<\/h2>\n\n\n\n
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      Movistar Team<\/strong><\/p>\n\n\n\n

      1. Increase Facebook followers by 90,000 in the first year<\/li>
      2. More than 10,000 interactions per month (reactions, comments and sharing)<\/li>
      3. Reach 90,000 followers on Twitter.<\/li>
      4. Publish 60 posts per month on the Wall<\/li><\/ol>\n\n\n\n

        Journey into Culture<\/strong><\/p>\n\n\n\n

        1. Increase Facebook followers by 18,000 in first year<\/li>
        2. More than 1,000 interactions (reactions, comments and shares) per month on Facebook<\/li>
        3. Reaching 1,000 followers on Twitter<\/li>
        4. Publish 60 posts per month on the Wall<\/li><\/ol>\n<\/div>\n\n\n\n
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          \"mobile<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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          Team involved<\/h3>\n\n
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          <\/div>\n\t\t\t\t\t\n\t\t\t\t\t
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          N\u00e9stor Tejero Bermejo<\/h4>\n\t\t\t\t\t\t

          Director General<\/h5>\n\t\t\t\t\t\t

          Dirige la agencia con la ilusi\u00f3n del primer d\u00eda.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t

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          <\/div>\n\t\t\t\t\t\n\t\t\t\t\t
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          Ra\u00fal Ledo<\/h4>\n\t\t\t\t\t\t

          Full Stack Developer<\/h5>\n\t\t\t\t\t\t

          Solucionador nato en Reinicia_<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t

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          <\/div>\n\t\t\t\t\t\n\t\t\t\t\t
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          Virginia Barrios<\/h4>\n\t\t\t\t\t\t

          Responsable de Contenidos y Redes Sociales<\/h5>\n\t\t\t\t\t\t

          Contenido escrito o visual, domina ambos.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\n<\/div>\n\n