{"id":21606,"date":"2024-03-11T16:27:58","date_gmt":"2024-03-11T15:27:58","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/casos-exito\/unaf-crm-email-marketing-with-mailchimp-2\/"},"modified":"2025-08-27T07:54:22","modified_gmt":"2025-08-27T05:54:22","slug":"unaf-crm-email-marketing-with-mailchimp-2","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/unaf-crm-email-marketing-with-mailchimp-2\/","title":{"rendered":"UNAF: CRM + Email Marketing with Mailchimp"},"content":{"rendered":"\n
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Starting challenges<\/h2>\n\n\n\n
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UNAF is an NGO that works to promote and defend the rights and welfare of families. They wanted to achieve>>>> <\/p>\n\n\n\n

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  1. Implementation of CRM + Email Marketing with the support of the Ministry of Social Rights and Agenda 2030.<\/li>
  2. Transform your unclear data model with information not relevant to the business model into an organized model that collects all the important information from your audience.<\/li>
  3. Define automatisms to help them collect more information about their partners and reactivate dormant customers.<\/li>
  4. Improve the quality of the database<\/li>
  5. Define an optimal work process for sorting your members’ data in Mailchimp<\/li>
  6. Autonomy in e-mail marketing management<\/span><\/li><\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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    This is how we resolved it<\/h2>\n\n
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    Marketing<\/strong><\/p>\n\n\n\n

    • Initial E-Mail marketing consulting<\/li>
    • Mailchimp account implementation and optimization<\/li>
    • Segmenting the database by interests and needs<\/li>
    • Design and layout of a responsive template with corporate aesthetics, designed to solve any type of shipment.<\/li>
    • Sending personalized and relevant emails<\/li>
    • Support to the Marketing Team to assimilate new knowledge and work routines.<\/li><\/ul>\n<\/div>\n\n\n\n
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      In-company team training to improve e-mail marketing skills<\/strong><\/p>\n\n\n\n

      • Introduction to Email Marketing with Mailchimp<\/li>
      • Automated marketing with Mailchimp<\/li><\/ul>\n\n\n\n

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        We get together<\/h2>\n\n\n\n
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        1. Definition of clear and specific objectives and implementation of a customized strategy in line with your new verbal identity<\/li>
        2. Activation of 2 automated systems to determine the degree of satisfaction of members and reactivate dormant users<\/li>
        3. To make them understand what was missing in their data model at the organizational level and what information they needed to start getting<\/li>
        4. Empowering the UNAF team through two training courses tailored to their objectives and needs (Introduction to Email Marketing with Mailchimp and Automated Marketing with Mailchimp), which were delivered once everything had been developed and implemented to teach them the functionalities, the template created, and how to work with the new data model.<\/li><\/ol>\n<\/div>\n\n\n\n