{"id":21604,"date":"2024-04-01T12:00:00","date_gmt":"2024-04-01T10:00:00","guid":{"rendered":"https:\/\/www.agenciareinicia.com\/casos-exito\/fundacion-balia-por-la-infancia-e-mail-marketing-consultancy-2\/"},"modified":"2025-08-27T07:53:34","modified_gmt":"2025-08-27T05:53:34","slug":"fundacion-balia-por-la-infancia-e-mail-marketing-consultancy-2","status":"publish","type":"casos","link":"https:\/\/www.agenciareinicia.com\/en\/success-stories\/fundacion-balia-por-la-infancia-e-mail-marketing-consultancy-2\/","title":{"rendered":"Fundaci\u00f3n Balia por la Infancia: E-mail Marketing Consultancy"},"content":{"rendered":"\n
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Starting challenges<\/h2>\n\n\n\n
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Fundaci\u00f3n Balia por la Infancia is a non-profit organization that works to promote equal opportunities for children and young people in situations of social vulnerability. They needed >><\/p>\n\n\n\n

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  1. In-depth understanding of your current situation in order to identify areas for improvement and opportunities for growth.<\/li>
  2. Redefinition of the data model based on commercial activity.<\/li>
  3. Audience optimization and segmentation of E-mail Marketing campaigns.<\/li>
  4. Integration of all operations with Salesforce.<\/li><\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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    This is how we resolved it<\/h2>\n\n
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    • Comprehensive consulting for analysis, initial assessment, SWOT development, audience optimization, acquisition strategies and data cleansing.<\/li>
    • Clear and precise definition of the target audience to ensure that marketing efforts are effectively targeted.<\/li><\/ul>\n<\/div>\n\n\n\n
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      • Reorganization of the data model to ensure a solid and coherent structure that facilitates efficient information management.<\/li>
      • Implementation in Mailchimp with the added complexity that all operations are correctly integrated with Salesforce.<\/li><\/ul>\n<\/div>\n<\/div>\n\n
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        We get together<\/h2>\n\n\n\n
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        1. Clearer understanding<\/strong> of its weaknesses, threats, strengths and opportunities, enabling it to make informed, strategic decisions<\/li>
        2. Audience optimization and a clear definition of the target audience<\/strong> allowed the client to direct its marketing efforts more effectively, reaching more relevant audiences and increasing the likelihood of conversion.<\/li>
        3. Cleaner, more structured data<\/strong>, facilitating efficient data management and decision making based on accurate, up-to-date data<\/li>
        4. Successful integration between Mailchimp and Salesforce<\/strong><\/li><\/ol>\n<\/div>\n\n\n\n
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          \"Young<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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          Team involved<\/h3>\n\n
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          N\u00e9stor Tejero Bermejo<\/h4>\n\t\t\t\t\t\t

          Director General<\/h5>\n\t\t\t\t\t\t

          Dirige la agencia con la ilusi\u00f3n del primer d\u00eda.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t

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          Elena Rojo<\/h4>\n\t\t\t\t\t\t

          Responsable de Comunicaci\u00f3n, Eventos y Formaciones<\/h5>\n\t\t\t\t\t\t

          Product Owner y Scrum M\u00e1ster a ratitos<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t

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          Virginia Barrios<\/h4>\n\t\t\t\t\t\t

          Responsable de Contenidos y Redes Sociales<\/h5>\n\t\t\t\t\t\t

          Contenido escrito o visual, domina ambos.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\n<\/div>\n\n